Greenpeace Indonesia's Advocacy Through the Digital Campaign “#Pantangplastik” on Instagram @greenpeace.id in Raising Awareness
Case study of the younger generation in Bogor City
DOI:
https://doi.org/10.22487/ejk.v13i1.2775Keywords:
Advocacy, Digital campaign, Greenpeace Indonesia, Instagram, Plastic wasteAbstract
Greenpeace Indonesia is a global campaign organization actively used to advocate for environmental protection. Because the younger generation are the majority of internet and social media users in Indonesia, digital platforms are an effective tool for spreading environmental messages and encouraging public participation. The purpose of this study is to analyze the strategy of digital campaign advocacy ”#PantangPlastik” on Instagram @greenpeace.id to raise awareness about the environmental issue of plastic waste among the younger generation especially in Bogor City. Using the concept of Environmental Advocacy Communication, which includes participatory communication, social media, narrative storytelling and immersive technology. The results of this study can concluded that the concept of Environmental Advocacy Communication.
Downloads
References
Agus Yudiawan. 2023. “Aneka Teori & Sebuah Penelitian Kualitatif.” SCRIBD.
Anon. 2020. “Indonesia Combatting Plastic Pollution and Waste in the World’s Largest Archipelagic Nation and ASEAN’s Biggest Economy.” Global Plastic Action Partnership.
Anon. 2024. “Statistik Lingkungan Hidup Indonesia 2024.” Badan Pusat Statistik. Retrieved (https://www.bps.go.id/id/publication/2024/11/29/f24c83748852c605dd2c73cb/stat istik-lingkungan-hidup-indonesia-2024.html).
Anon. 2025. “Sistem Informasi Pengelolaan Sampah Nasional. Kementerian Lingkungan Hidup / Badan Pengendalian Lingkungan Hidup. Retrieved (https://portal-sipsn.kemenlh.go.id/data/timbulan-sampah).
Avianto, Bhakti Nur. 2020. “IMPLEMENTASI PERATURAN WALIKOTA BOGOR NOMOR 61 TAHUN 2018 TENTANG PENGURANGAN KANTONG PLASTIK(STUDI DI MALL WILAYAH UTARA KOTA BOGOR).” Jurnal Ilmiah Indonesia.
Christi, Trifosa Viana. 2025. “Meski Sadar Isu Lingkungan, 59% Anak Muda Belum Memilah Sampah Sendiri.” GoodStats. Retrieved (https://data.goodstats.id/statistic/meski-sadar-isu-lingkungan-59-anak-muda- belum-memilah-sampah-sendiri-LesFz).
Hidup, Dinas Lingkungan. 2025. “Jumlah Produksi Sampah Di Kota Bogor.” Open Data Kota Bogor. Retrieved (https://opendata.kotabogor.go.id/dataset/jumlah-produksi-sampah-di-kota-bogor).
Krisyantia, Ilona VOSb, and Anjang Priliantinic. 2020. “Pengaruh Kampanye #PantangPlastik Terhadap Sikap Ramah Lingkungan (Survei Pada Pengikut Instagram @GreenpeaceID) Influence of #PantangPlastik Campaign on Environmental Friendly Attitudes (Survey on Instagram Followers @GreenpeaceID).” Jurnal Komunikasi, Media Dan Informatika.
Pahlevi, Reza. 2022. “Ini Perusahaan-Perusahaan FMCG Indonesia Pencemar Plastik.” Databoks Katadata. Retrieved (https://databoks.katadata.co.id/ produkkonsumen/statistik/fe320e6bc9d5944/ini-perusahaan-perusahaan-fmcg-indonesia-pencemar-plastik).
Sugiyono. 2016. Metode Penelitian Kuantitatif Kualitatif Dan R & D. Bandung: Alfabeta.
Raco, J. 2018. Metode Penelitian Kualitatif: Jenis, Karakteristik Dan Keunggulannya. Jakarta: Grasindo.
Ramadanti, Firli Diyanira, and Imam Nuraryo. 2025. “Komunikasi Partisipatif Masyarakat Dalam Program Pemerintah Kota Bogor Untuk Pengurangan Sampah Plastik.” Komunika: Jurnal Ilmu Komunikasi.
Riski, Petrus. 2024. “Sensus BRUIN 2023, Sampah Plastik Persoalan Utama Di Indonesia.” Mongabay. Retrieved (https://mongabay.co.id/2024/01/18/sensus-bruin-2023-sampah-plastik-persoalan-utama-di-indonesia/).
Sarosa, Samiaji. 2021. Analisis Data Penelitian Kualitatif. Yogyakarta: PT Kanisius.
Zainuddin, Sumarni, Dadang Muliawan, Indah Trihandayani, Mambang. 2024. “Participatory Communication and Digital Strategies in Environmental Advocacy: A Narrative Review of Frameworks and Impacts.” Sinergi International Journal of Communication Sciences.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Nazwa Maola, Yogaprasta Adi Nugraha, David Rizal Nugroho
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
