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Abstract

The reality of society in new media today is very depend on user-generated content. A qualitative approach and the literature review method were used in this study, which aims to provide an in-depth description of the dynamics and issues related to reality and virality that are developing in Indonesian society as current users of new media. The results of this study indicate that the presence of algorithms and features in new media allows information and content generated by users to be used quickly and become a topic of conversation with other users. Virality and reality in social life can be seen by the presence of the infodemic during the COVID-19 pandemic, its application to digital marketing concepts, and shaping the image and identity of each individual on social media. Apart from that, this phenomenon can also be linked to political dynamics in Indonesia which is marked by the presence of buzzers, campaigns in the digital space, and the process of voicing the aspirations of the people to policy makers.

Keywords

Information New Media Reality Virality

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Herman Purba, Universitas Pelita Harapan

Prodi PJJ Ilmu Komunikasi UPH, Tangerang, Banten, Indonesia

Edo Rinaldo, Universitas Pelita Harapan

Program Studi Magister Ilmu Komunikasi UPH, Karet Semanggi, Kota Jakarta Selatan, Jakarta, Indonesia

How to Cite
Purba, H., & Rinaldo, E. (2024). Reality and Virality: Dynamics and Issues in The New Media Era in Indonesia. Kinesik, 11(3), 283-299. https://doi.org/10.22487/ejk.v11i3.1213

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