The Implementation of Sustainable Development Goals (SDGs) Through Social Media and Virtual Community @pedulybogor
DOI:
https://doi.org/10.22487/ejk.v13i1.2591Keywords:
@pedulybogor; Sustainable Development Goals (SDGs); Social ProgramsAbstract
This study aims to analyze the role of the Instagram account of virtual community @pedulybogor in the implementation of the Sustainable Development Goals (SDGs) through various social and environmental programs in Bogor. This research aims to understand the role of social media in mobilizing society to participate in SDGs programs. The method used is descriptive qualitative with data collection through interviews, observation, and document studies. The research results show that @pedulybogor has implemented several programs supporting SDGs, including: (1) Color of Life for education (SDG 4), (2) Eco-Hikes for environmental conservation (SDG 15), (3) Flower Date for elderly health (SDG 3), and (4) Clean Up Day for sustainable cities (SDG 11). The conclusion of this research shows that Instagram can be an effective medium to invite public involvement in activities supporting Sustainable Development Goals (SDGs).
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