Article Sidebar

Download
PDF (Bahasa Indonesia)
Statistic
Read Counter : 10 Download : 10

Downloads

Download data is not yet available.

Main Article Content

Abstract

This study aims to analyze the influence of exposure to the YouTube show "Desak Anies", political branding, and the credibility of Anies Baswedan on the interest in voting for DKI Jakarta residents. The results of the study show that the variables of exposure to impressions, political branding, and the credibility of Anies Baswedan, significantly affect the interest in voting for DKI Jakarta residents.  In the political branding variable, the "positioning" indicator shows the public's interest in  Anies' distinctive personal branding which in the "Desak Anies" program creates direct interaction.  The highest indicator of the credibility variable "attractiveness" shows that Anies has a high personal appeal in increasing people's interest in voting. The results of the study emphasize the importance of appropriate communication programs in political campaigns to build voter interest.

Keywords

Exposure to YouTube Show Political Branding Credibility Desak Anies

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Choyrull Ariefin, Universitas Gunadarma

Magister Ilmu Komunikasi, Universitas Gunadarma, Depok, Jawa Barat, Indonesia

Herna, Universitas Gunadarma

Magister Ilmu Komunikasi, Universitas Gunadarma, Depok, Jawa Barat, Indonesia

How to Cite
Ariefin, C., & Herna. (2024). The Influence of "Desak Anies", Political Branding and Anies’ Credibility on the Interest of Jakarta Residents to Vote. Kinesik, 11(3), 355-365. https://doi.org/10.22487/ejk.v11i3.1570

References

  1. Abidin, Sholihul & Cindoswari, Ageng. (2019). POLITICAL BRANDING RIDWAN KAMIL PADA MASA KAMPANYE PILGUB JAWA BARAT 2018 MELALUI TWITTER. Commed: Jurnal Komunikasi dan Media. 4. 33. 10.33884/commed.v4i1.1439.
  2. AniesBaswedan.com – Diakses 20 Desember 2023 https://aniesbaswedan.com/kenali-anies/
  3. Chaerun N. Damayanti, Amri Dunan, & Karman. (2021). Pengaruh Terpaan Media dan Kredibilitas Tuan Rumah (Host) Terhadap Minat Politik Generasi Z. Komunika, 8(2), 79–86. https://doi.org/10.22236/komunika.v8i1.6473
  4. Chairunisa, C. M. (2017). Political branding Dalam Meningkatkan Partisipasi Politik Melalui New Media.
  5. CNN Indonesia – Diakses pada 20 Desember 2023 https://www.cnnindonesia.com/nasional/20230701162049-617-968361/jumlah-pemilih-pemilu-2024-jakarta-82-juta-jaktim-terbanyak
  6. Darmadi. 2017. Pengembangan Metode Pembelajaran dalam Dinamika Belajar Siswa. Jakarta: Rineka Cipta.
  7. Dashti, A. A., Al-Kandari, A. A., Almutairi, T. M., Altourah, A. F., & Jamal, A. (2024b). The Political branding of a Powerless Nation: A Historical Account of the Branding of Kuwait During the Reign of Sheikh Abdullah Al-Salem (1950–1965). Journal of Communication Inquiry, 48(1), 150–177. https://doi.org/10.1177/01968599221133899
  8. Ghozali, Imam. 2018. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.
  9. Haroen, Dewi. 2014. Personal Branding. Jakarta : PT Gramedia Pustaka Utama
  10. Humaizi. 2018. Uses and Gratifications Theory. Medan: USU Press.
  11. Jennings, Freddie, Suzuki, Valeria & Hubbard, Alexis. (2020). Social Media and Democracy: Fostering Political Deliberation and Participation. Western Journal of Communication. 85. 1-21. 10.1080/10570314.2020.1728369.
  12. Khang, H., Ki, E., & Ye, L. (2012). Social Media research in advertising, aommunication, marketing and public relations, 1997-2010. Retrived May 5, 2013, from http://jmq.sagepub.com/content/89/2/279
  13. Kompas.com – Diakses 14 Desember 2023 https://megapolitan.kompas.com/read/2022/10/21/16140951/survei-populi-center-835-persen-warga-jakarta-puas-dengan-kinerja-anies
  14. Kpu.go.id – Diakses pada 20 Desember 2023 https://www.kpu.go.id/berita/baca/11702/dpt-pemilu-2024-nasional-2048-juta-pemilih#:~:text=Provinsi%20DKI%20Jakarta%208.252.897,Tenggara%20Barat%203.918.291%20pemilih%2C
  15. Laaksonen, S. M., Pantti, M., & Titley, G. (2020). Broadcasting the movement and branding political microcelebrities: Finnish anti-immigration video practices on YouTube. Journal of Communication, 70(2), 171–194. https://doi.org/10.1093/JOC/JQZ051
  16. Liputan6.com – Diakses pada 6 Februari 2024 https://www.liputan6.com/citizen6/read/5099333/14-prestasi-anies-baswedan-selama 5-tahun-jadi-gubernur-dki-jakarta
  17. Lister, Martin. (2009). New Media: A Critical Introduction. London & New York: Routledge
  18. Luoma-aho, V., & Karvonen, L. (2016). Political brand personality: Candidate personality effects on voter preferences. European Journal of Marketing, 50(1-2), 172-189.
  19. McNair, Brian. (2010). An Introduction to Political Communication (Fifth Edition). Routledge. London.
  20. Media Indonesia.com – Diakses 10 Februari 2024 https://mediaindonesia.com/politik-dan-hukum/650348/survei-elektabilitas-Anies Baswedan-cak-imin-di-dki-jakarta-mencapai-581-persen
  21. Mulyani, R. (2021). Political branding Tsamara Amany Alatas Selama Masa Kampanye Pemilu Legislatif 2019 di Media Sosial. LUGAS Jurnal Komunikasi, 5(1), 21–30. https://doi.org/10.31334/lugas.v5i1.1554
  22. Pich, C., & Dean, D. (2015). Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31(11–12), 1353–1378. https://doi.org/10.1080/0267257X.2015.1018307
  23. Prayoga P, Dwininda K, (2021), “Pengaruh Kredibilitas Pustakawan terhadap Kepuasan Pemustaka di Perpustakaan Universitas Amikom Purwokerto”, Jurnal Berkala Ilmu Perpustakan dan Informasi 17, no. 2 hlm 210 diakses pada 15 Februari 2022.
  24. Rakhmat, Jalaludin. (2015). Psikologi Komunikasi. Bandung: PT. Remaja Rosdakarya Offset.
  25. Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
  26. Suryawati, I. (2021). Political branding of Indonesian Governor in the Social Media. MEDIALOG: Jurnal Ilmu Komunikasi, 4(2), 23–38. https://doi.org/10.35326/medialog.v4i2.1334
  27. Triandra, D., & Imran, A. I. (2017). Pengaruh Terpaan Fitur Line Today Terhadap Pemenuhan Kebutuhan Informasi Mahasiswa Perguruan Tinggi Swasta Di Kota Bandung. ISSN: 2355-9357 e-Proceeding of Management, 4(2), 1970– 1977
  28. Wring, D. (2017). Political communication: A new introduction for crisis times. Routledge.