The Influence of "Desak Anies", Political Branding and Anies' Credibility on the Interest of Jakarta Residents to Vote

Main Article Content

Choyrull Ariefin
Herna

Abstract

This study aims to analyze the influence of exposure to the YouTube show "Desak Anies", political branding, and the credibility of Anies Baswedan on the interest in voting for DKI Jakarta residents. The results of the study show that the variables of exposure to impressions, political branding, and the credibility of Anies Baswedan, significantly affect the interest in voting for DKI Jakarta residents.  In the political branding variable, the "positioning" indicator shows the public's interest in  Anies' distinctive personal branding which in the "Desak Anies" program creates direct interaction.  The highest indicator of the credibility variable "attractiveness" shows that Anies has a high personal appeal in increasing people's interest in voting. The results of the study emphasize the importance of appropriate communication programs in political campaigns to build voter interest.

Downloads

Download data is not yet available.

Article Details

Section

Articles

Author Biographies

Choyrull Ariefin, Gunadarma University

Magister Ilmu Komunikasi, Universitas Gunadarma, Depok, Jawa Barat, Indonesia

Herna, Gunadarma University

Magister Ilmu Komunikasi, Universitas Gunadarma, Depok, Jawa Barat, Indonesia

How to Cite

The Influence of "Desak Anies", Political Branding and Anies’ Credibility on the Interest of Jakarta Residents to Vote. (2024). Kinesik, 11(3), 355-365. https://doi.org/10.22487/ejk.v11i3.1570

References

Abidin, Sholihul & Cindoswari, Ageng. (2019). POLITICAL BRANDING RIDWAN KAMIL PADA MASA KAMPANYE PILGUB JAWA BARAT 2018 MELALUI TWITTER. Commed: Jurnal Komunikasi dan Media. 4. 33. 10.33884/commed.v4i1.1439.

AniesBaswedan.com – Diakses 20 Desember 2023 https://aniesbaswedan.com/kenali-anies/

Chaerun N. Damayanti, Amri Dunan, & Karman. (2021). Pengaruh Terpaan Media dan Kredibilitas Tuan Rumah (Host) Terhadap Minat Politik Generasi Z. Komunika, 8(2), 79–86. https://doi.org/10.22236/komunika.v8i1.6473

Chairunisa, C. M. (2017). Political branding Dalam Meningkatkan Partisipasi Politik Melalui New Media.

CNN Indonesia – Diakses pada 20 Desember 2023 https://www.cnnindonesia.com/nasional/20230701162049-617-968361/jumlah-pemilih-pemilu-2024-jakarta-82-juta-jaktim-terbanyak

Darmadi. 2017. Pengembangan Metode Pembelajaran dalam Dinamika Belajar Siswa. Jakarta: Rineka Cipta.

Dashti, A. A., Al-Kandari, A. A., Almutairi, T. M., Altourah, A. F., & Jamal, A. (2024b). The Political branding of a Powerless Nation: A Historical Account of the Branding of Kuwait During the Reign of Sheikh Abdullah Al-Salem (1950–1965). Journal of Communication Inquiry, 48(1), 150–177. https://doi.org/10.1177/01968599221133899

Ghozali, Imam. 2018. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.

Haroen, Dewi. 2014. Personal Branding. Jakarta : PT Gramedia Pustaka Utama

Humaizi. 2018. Uses and Gratifications Theory. Medan: USU Press.

Jennings, Freddie, Suzuki, Valeria & Hubbard, Alexis. (2020). Social Media and Democracy: Fostering Political Deliberation and Participation. Western Journal of Communication. 85. 1-21. 10.1080/10570314.2020.1728369.

Khang, H., Ki, E., & Ye, L. (2012). Social Media research in advertising, aommunication, marketing and public relations, 1997-2010. Retrived May 5, 2013, from http://jmq.sagepub.com/content/89/2/279

Kompas.com – Diakses 14 Desember 2023 https://megapolitan.kompas.com/read/2022/10/21/16140951/survei-populi-center-835-persen-warga-jakarta-puas-dengan-kinerja-anies

Kpu.go.id – Diakses pada 20 Desember 2023 https://www.kpu.go.id/berita/baca/11702/dpt-pemilu-2024-nasional-2048-juta-pemilih#:~:text=Provinsi%20DKI%20Jakarta%208.252.897,Tenggara%20Barat%203.918.291%20pemilih%2C

Laaksonen, S. M., Pantti, M., & Titley, G. (2020). Broadcasting the movement and branding political microcelebrities: Finnish anti-immigration video practices on YouTube. Journal of Communication, 70(2), 171–194. https://doi.org/10.1093/JOC/JQZ051

Liputan6.com – Diakses pada 6 Februari 2024 https://www.liputan6.com/citizen6/read/5099333/14-prestasi-anies-baswedan-selama 5-tahun-jadi-gubernur-dki-jakarta

Lister, Martin. (2009). New Media: A Critical Introduction. London & New York: Routledge

Luoma-aho, V., & Karvonen, L. (2016). Political brand personality: Candidate personality effects on voter preferences. European Journal of Marketing, 50(1-2), 172-189.

McNair, Brian. (2010). An Introduction to Political Communication (Fifth Edition). Routledge. London.

Media Indonesia.com – Diakses 10 Februari 2024 https://mediaindonesia.com/politik-dan-hukum/650348/survei-elektabilitas-Anies Baswedan-cak-imin-di-dki-jakarta-mencapai-581-persen

Mulyani, R. (2021). Political branding Tsamara Amany Alatas Selama Masa Kampanye Pemilu Legislatif 2019 di Media Sosial. LUGAS Jurnal Komunikasi, 5(1), 21–30. https://doi.org/10.31334/lugas.v5i1.1554

Pich, C., & Dean, D. (2015). Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31(11–12), 1353–1378. https://doi.org/10.1080/0267257X.2015.1018307

Prayoga P, Dwininda K, (2021), “Pengaruh Kredibilitas Pustakawan terhadap Kepuasan Pemustaka di Perpustakaan Universitas Amikom Purwokerto”, Jurnal Berkala Ilmu Perpustakan dan Informasi 17, no. 2 hlm 210 diakses pada 15 Februari 2022.

Rakhmat, Jalaludin. (2015). Psikologi Komunikasi. Bandung: PT. Remaja Rosdakarya Offset.

Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Suryawati, I. (2021). Political branding of Indonesian Governor in the Social Media. MEDIALOG: Jurnal Ilmu Komunikasi, 4(2), 23–38. https://doi.org/10.35326/medialog.v4i2.1334

Triandra, D., & Imran, A. I. (2017). Pengaruh Terpaan Fitur Line Today Terhadap Pemenuhan Kebutuhan Informasi Mahasiswa Perguruan Tinggi Swasta Di Kota Bandung. ISSN: 2355-9357 e-Proceeding of Management, 4(2), 1970– 1977

Wring, D. (2017). Political communication: A new introduction for crisis times. Routledge.