Ekonomi Politik Komodifikasi Media Digital: Influencer Anak di YouTube
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Ekonomi politik media telah berkembang menjadi sebuah praktik yang menjangkau berbagai aspek kehidupan. Platform media digital menjadi saluran bagi kekuatan ekonomi untuk mempengaruhi perilaku konsumen demi memaksimalkan keuntungan. Penelitian ini mengkaji bagaimana anak-anak dikomodifikasi sebagai pekerja dalam industri budaya media digital melalui fenomena Kid Influencer di YouTube. Dengan menggunakan metode kualitatif dan perspektif ekonomi politik, penelitian ini menganalisis kanal YouTube Ryan's World dan Super Duper Ziyan. Pengumpulan data dilakukan dengan menganalisis penelitian terdahulu mengenai Kid Influencer dan mengumpulkan informasi dari kanal-kanal YouTube anak-anak yang populer. Hasil penelitian menunjukkan bahwa kemampuan YouTube untuk menjangkau pemirsa yang ditargetkan memungkinkan anak-anak menjadi objek komodifikasi pekerja, karena monetisasi menciptakan nilai tukar ekonomi. Penelitian ini mengungkapkan bagaimana kapitalisme menyusup ke dalam media, memanfaatkan platform sosial untuk memperluas peluang bisnis melalui konten yang menampilkan anak-anak untuk konsumsi anak-anak.
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