Vol. 12 No. 2 (2025): August

DOI: https://doi.org/10.22487/ejk.v12i2

Published: 2025-09-01

Articles

Superlative Claims as Violations of Indonesian Advertising Ethics in YouTube Ads Ads for Azarine Kids, Ichitan, Le Minerale, SGM, and Zwitsal

Jenny Najwa Athifah, Prayogi Restu Adiguno, Ganing Ajeng Dwi Febriana Suhermanto, Fajar Junaedi

54-66
- PDF (Indonesian)
Representation of Gender Stereotypes and Patriarchal Culture in MR.DIY Indonesia's Ramadan 2024 Advertisements on YouTube

Renata Julianty Hartono, Prayogi Restu Adiguno, Nada Nadiah Aulia, Fajar Junaedi

67-77
- PDF (Indonesian)
Roland Barthes Semiotics Representation of Criticism of the Working Class in Rakesh's Video Clip "Penguasa Malam"

Mohammad Iqbal Maulana, Rezki Rahmawati, Dewi Nuraliah, Pusparani Sahran Putri, Febriany, Roman Rezki Utama

78-91
- PDF (Indonesian)
Representation of the Meaning of Never Giving Up in the Lyrics of Super Junior's Song “Express Mode”

Febriany Febriany, Pusparani Sahran Putri, Mohammad Iqbal Maulana

92-104
- PDF (Indonesian)