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Abstract

The dissemination of information is crucial for the development of Melung Tourism Village. The current information regarding attractions, facilities, and services in Melung Tourism Village has not effectively reached the broader community. The Penta helix model represents the stakeholders responsible for this dissemination process. The Penta helix components in this study include the Government, Businesses, the Community, Academia, and the Media. This study aims to explore the contributions of these stakeholders to the information dissemination process in Melung Tourism Village. A qualitative research approach was adopted, utilizing Robert Edward Freeman's stakeholder theory to analyze the contributions of the Penta helix elements. Additionally, the interactional communication model was employed to identify the challenges faced by the Penta helix stakeholders in disseminating information about Melung Tourism Village. The findings indicate that the contributions of the Penta helix in disseminating information about Melung Tourism Village remain suboptimal, primarily due to challenges such as a lack of skilled human resources, unclear task distribution, and insufficient content updates.

Keywords

Stakeholder Tourism village Information dissemination

Article Details

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Bunga Asriandhini, Universitas Amikom Purwokerto

Universitas Amikom Purwokerto, Banyumas, Jawa Tengah, Indonesia

Annisa Try Lestari, Universitas Amikom Purwokerto

Universitas Amikom Purwokerto, Banyumas, Jawa Tengah, Indonesia

Prita Suci Nurcandrani, Universitas Amikom Purwokerto

Universitas Amikom Purwokerto, Banyumas, Jawa Tengah, Indonesia

Rida Purnama Sari, Universitas Amikom Purwokerto

Universitas Amikom Purwokerto, Banyumas, Jawa Tengah, Indonesia

King Anugrah Wiguna, Universitas Jenderal Soedirman

Universitas Jenderal Soedirman, Banyumas, Jawa Tengah, Indonesia

How to Cite
Asriandhini, B., Lestari, A. T., Nurcandrani, P. S., Sari, R. P., & Wiguna, K. A. (2024). The Contribution of the Penta Helix Model in the Dissemination of Information on Melung Tourism Village, Banyumas Regency. Kinesik, 11(3), 392-405. https://doi.org/10.22487/ejk.v11i3.1531

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