Corporate Social Responcibility PT. Citra Palu Mineral: Community Empowerment

Abstract

This study discusses community empowerment in Tondo Village, Mantikulore, through the CSR program of PT. Citra Palu Mineral (CPM). Tondo Village is affected by the activities of PT. CPM and rejects the company's program due to concerns about the loss of livelihoods, as the majority of residents are farmers. The qualitative research method involved observation, interviews, and documentation with the company, village government, LPM, RT/RW Vatutela chairpersons, and the community using purposive sampling. The results show that the company's CSR does not meet the needs of the community, who believe that the program aims to force them to accept the company's operations. Poor communication exacerbates community unrest. The researchers recommend improving communication to find a mutual solution so that the community will accept the CSR program.