Social Capital of Warung Sari Laut in Palu City

Abstract

The seafood stall business does not always provide large profits, so business success relies on the strength of social capital owned which is negotiated with consumers. This study aims to describe the social capital owned by sari laut street vendors in Palu City. The research used a descriptive qualitative approach through observation, interviews, documentation. Informants were selected purposively as many as 5 (five) people. Data analysis is descriptive while data validity is done by triangulation. The results showed that business development of seafood stalls does not only use physical capital, but also requires social capital. Trust is the main line of social capital applied to the sea sari warung business. This can be seen from the existence of workers who are given responsibility, reciprocal relationships and strong cooperative relationships between owners, workers, customers and suppliers. The social capital of trust is then supported by other social capital such as networks, norms and cooperation. It is concluded that the ability to build social capital will facilitate the development of a business.