Social Humanity: Jurnal Ilmu Sosial dan Humaniora
Social Humanity: Jurnal Sosial dan Humaniora (eISSN: 2620-5491) focuses on research and contemporary thinking in the field of humanities and social studies in various angles/perspectives. such as: - Social space - Humanities - Human interactions and communications - Cultural studies - Human psychology
Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako
Communicating Conflict Resolution between PT Nusajaya Persadatama Mandiri and the Mine Circle Community of Matarape Village, Morowali Regency
This study looks at the Conflict Resolution Communication model using descriptive qualitative research methods, through a conflict management model approach. The research subjects of PT Nusajaya Persadatama Mandiri (NPM) with the object of the research are several who work in the company (Humas Team, KTT), village officials and also the community. The results of this study used the company's steps, namely: 1) did not meet the people of Matarape Village directly, 2) accommodating community demands through the village government, 3) considering the demands and also the rules that must be met by the company, 4) transfer of Fee (cash) to Community Empowerment Program (PPM), 5) Community Empowerment Program is a solution in the conflict resolution process. The program which initially became a problem in the community due to a lack of public understanding regarding the Community Empowerment Program (PPM) made the community prefer cash fees, but some programs that have been realized can be directly benefited by the village community.
Acculturation of the Bugis and Lauje Tribes
The aims of this study are: (1) To explain the acculturation that occurred (a study of intercultural communication between the Bugis and Lauje tribes in Balukang Village). (2) To explain the acculturation factors that occur between different ethnic groups (a study of intercultural communication between the Bugis and Lauje tribes in Balukang Village). This type of research is descriptive qualitative, namely by examining the data obtained from the field and then describing or describing the results of the research. The informants of this research are people who are selected based on certain considerations that they are considered competent to answer the researcher's questions. Primary data were obtained through participant observation and in-depth interviews. Secondary data is obtained through literature study in the form of books, journals and so on related to the problem under study. The results obtained indicate that acculturation has occurred (a study of intercultural communication between the Bugis and Lauje tribes in Balukang Village).
A Study on the Interaction in the Culinary Tourism Village of Wisata Mas of Nunu
In the process of interaction between the Kaili and Javanese people, it requires harmonious social relations with the living conditions of individuals and groups who live in line with community members who live their respective natures marked by solidarity and harmony in societies that have different cultures. This study aims to determine the interactions that occur between the Kaili and Javanese people in the "Wisata Mas" Culinary Village in Nunu Village. This research uses descriptive qualitative research and data collection uses observation, interviews, and documentation. This research method uses direct observation techniques through the interview process. The results of this study indicate that the Cultural Interaction of the "Wisata Mas" Culinary Village of Nunu Village is in accordance with the Accommodation theory, namely adjustment to the place where they live. Harmonization and harmony between the Kaili people and the Javanese people are in accordance with the accommodation theory. In the theory of accommodation as a process, the harmonization and harmony between the Kaili Tribe and the Javanese in the "Wisata Mas" Culinary Village is called tolerance. Harmonization and harmony in the culinary village "Wisata Mas" are well established, the community is able to build good interactions, tolerate and build mutual respect for one another.
Analysis of the Framing of the Online Media Tribunnews.com’s Reporting on Pedophilia in Islamic Educational Institutions
This study uses framing analysis to determine the reality constructed by the media through the frame displayed on a news story. The formulation of the problem in this study aims to find out the framing of news about pedophilia in Islamic educational institutions constructed by online media Tribunnews.com based on the perspective of Zhongdang Pan and Gerald M. Kosicki. This research method is descriptive qualitative. The research corpus consisted of five news stories published during the period from January to April 2022 using purposive sampling techniques. The results of the study at the syntactic level display the news of pedophilia in the Islamic educational environment ranging from headlines, leads, background information, source quotations, statements, closing chronologically with writing using an inverted pyramid structure. The construction of reality formed Tribunnews.com in the reporting of pedophilia in the Islamic religious education environment often uses long but representative news headlines with the content of the news. In its reporting, Tribunnews.com still prioritize objectivity in constructing events based on the delivery of source information in news texts. The construction of Tribunnews.com news related to pedophiles in Islamic religious educational institutions is presented by highlighting a certain side to the aspect of morality to attract the attention of the reader.
The Symbolic Meaning of the Sambulu Gana in the Wedding of the Kaili Rai Tribe in West Mamboro Village, North Palu District
This study aims, firstly, to describe how the process of the sambulu gana tradition in the marriage custom of the Kaili Rai Tribe in Mamboro Barat Village, North Palu District. The second is to describe what the symbolic meaning of the sambulu gana tradition is in the Kaili Rai Tribe Wedding in Mamboro Barat Village, North Palu District. This research is a qualitative research using snowball sampling method. The main purpose of using the descriptive method is to describe the nature of a situation that is currently running at the time the research is conducted and to examine the causes of a particular symptom. The informants in this study were the traditional leaders and traditional leaders of the Kaili Rai tribe in Labuan Beru. Data collection techniques were carried out through three steps, namely: (1) direct observation, (2) interviews, (3) documentation. The results of this study indicate that the people of West Mamboro Village, North Palu District, when married, must carry out the traditional sambulu gana tradition consisting of areca nut, betel nut, lime, tobacco, gambier, one goat and one gold ring. The sambulu gana custom is a custom that must be carried out in the marriage of the Kaili Rai tribe in the West Mamboro Village, North Palu District.
Framing Analysis of Forest and Land Fire Reports in South Sumatera Province on Media Detik.com of August-September 2020
The incident of forest fires in South Sumatra Province became one of the news topics that were actually presented in various mass media, one of which was Detik.com. This study aims to determine the framing of forest and land fire reports published by Detik.com using the perspective of Murray Edelman's framing model. This research uses Murray Edelman's framing analysis model approach, namely categorization and ideology. This research is a qualitative descriptive type. The unit of analysis in this news is texts related to forest and land fires that occurred in South Sumatra which were published by Detik.com media from August 8, 2020, to September 1, 2020, based on observations found in 6 (six) reports of forest and land fires. The results showed that Detik.com framed the news of forest and land fires in South Sumatra by forming a new reality that the Governor of South Sumatra, Herman Deru, was a superior figure and a leader who resolved the problems of forest and land fires that occurred in the Musi Banyuasin area, Banyuasin. , Ogan Ilir, Ogan Komering Ilir and Panukal Abab Lematang Ilir. The efforts made by Herman Deru in resolving forest and land fires are by utilizing great facilities, both from professional personnel and up-to-date tools, and involving foreign assistance.
Copyright (c) 2024 Muhammad Wisnu Wardana, Achmad Herman
Exclusive Breastfeeding Campaign by the Health Service in Baras 2 District, Pasangkayu Regency
The research looked at the campaign model by using descriptive qualitative research, through the Nowak campaign model approach and Warneryd.The subject of this research consists of Public Health Center Baras 2 Pasangkayu District and the object of the research is the mother who is in charge of health promotion at Public Health Center Baras 2 and breasfeeding mother. The researcher conducted an interview to the officers of Public Health Center which served as a health promotion to convince the pregnant women and breasfeeding mother about the importance of exclusive breastfeeding during 0 months to 6 months. The results of this research have several stages, namely the effect that the campaign is expected to be carried out by Public Health Center to change the mindset of the community to be able to give breast milk to the babies, provide education through dietary counseling, eating behavior and physical activity for pregnant women and mothers breastfeed.
Persuasive Communication of Kaili Language Teachers in Improving Kaili Language Skills of Students at the Leading Elementary School Putra Kaili Permata Bangsa
The purpose of this research is to find out Kaili language teacher's persuasive communication in improving Kaili language skills among students at SD Unggulan Putra Kaili Permata Bangsa. This type of research is qualitative descriptive research. Using Hafied Cangara persuasive communication method, feard appeal, emotional appeal, reward appeal, motivational appeal and humorius appeal. The subjects in this research were teachers who taught Kaili language. The qualitative descriptive used in this research is data reduction, display and data verification. Data collection techniques were carried out using observation, interviews and literature studies. The results of this research indicate that several techniques for presenting persuasive communication messages used in the teaching and learning process between teachers and students at SD Unggulan Putra Kaili Permata Bangsa are effective for teachers to use in persuading students to develop students' Kaili language skills because this message presentation technique is easily accepted by students at SD Unggulan Putra Kaili Permata Bangsa. Meanwhile, the inhibiting factor for students in using Kaili language is the lack of the role of parents/guardians in getting students used to using Kaili language.
Copyright (c) 2024 Mohammad Amien Rais Rasyid, Fadhliah, Nurhaidar
Communication Pattern of the National Unity and Politics Agency in Preventing Terrorism in Poso Regency
This study aims to determine how communication patterns and inhibiting factors of the Poso Regency National and Political Unity Agency in preventing acts of terrorism, descriptive qualitative research method. Subject Employees of the Poso Regency National and Political Unity Agency, with the object of the Poso Regency National and Political Unity Agency. Conducting interviews with employees of the Poso Regency National and Political Unity Agency. The results of this study indicate that in the prevention carried out by the National and Political Unity Agency there is a linear communication pattern, and in its prevention there are several inhibiting factors. 1). The existing linear communication pattern is socialization and counseling carried out by the National Unity and Political Unity Agency in preventing acts of terrorism, In this communication process, the message conveyed by the National Unity and Political Unity Agency will be effective if there is planning before carrying out communication. 2). The National Unity and Political Agency of Poso Regency in carrying out prevention gets several obstacles, namely language barriers, there are still sympathizers who make it difficult for the National Unity and Political Agency to carry out prevention, besides that in conducting counseling the National Unity and Political Agency of Poso Regency gets a language barrier in communicating during socialization.
Issue Management of Mpanau Village Government, Sigi Biromaru Regarding the Information on Cash Stimulus Funds for Communities Affected by Covid-19
This study aims to determine the management of issues related to cash stimulus carried out by the Village Government of Mpanau Kec. Sigi Biromaru. This study uses a qualitative method on the basis of case study research. Research data obtained through observation, in-depth interviews. The analysis used is data collection, data reduction, data presentation and conclusion. The results of this study are: 1. Identification of issues, forms a special team to monitor issues in the community environment; 2. Analyzing issues, three issues that have a major impact are delays in distribution, unilateral changes to the list of beneficiaries and changes in the amount of funds; 3. Strategies for responding to issues, educating the community through outreach, deliberations on determining the list of beneficiaries in a transparent manner and tightening the implementation of the distribution; 4. Implementation of the program, socialization is carried out by the Village Head and all persons in of assistance to the Mpanau Village community, holding large deliberations in transparently select prospective beneficiaries and tighten the distribution; and 5. Evaluate, continue to modify the preparation of the strategy and its implementation to increase public trust.
Campaign Activities for the Palu Adipura 2023 Program by the Municipality Government of Palu
This study aims to determine the campaign activities of the Menuju Palu Adipura 2023 program and the obstacles faced during the campaign process. This type of research is a descriptive qualitative. The technique for determining the informants for this study used purposive sampling by selecting six (6) informants who were directly involved with the Adipura program. This study uses the Nowak and Warneryd campaign model theory and the communication barrier theory according to Cruden and Sherman. The data collection techniques used were direct observation and in-depth interviews and the data was analyzed descriptively qualitatively. The results indicate that the campaign is expected to change the mindset of the local community regarding environmental cleanliness. The obstacle is in the form of public apathy. This makes the Municipality Government focus on communication objects such as cleanliness slogans. The Adipura campaign is echoed by the use of print media, audio-visual media and social media with campaign messages containing the theme of cleanliness. The presence of communicators such as the Palu City Government, Regional Apparatus Organizations, the Adipura Task Force and Adipura Women can increase public trust based on credibility. The semantic barriers faced were dominated by the lack of understanding of the elderly regarding the campaign and human barriers were encountered in the form of differences in perception.
Copyright (c) 2024 Mohammad Dimas Apriliya
Basketball Community Perception Regarding the Implementation of Government Policy on Exemption from Mask Use Post-Pandemic in Kaombona City Forest, Palu
This research was conducted to determine the perception of the basketball community regarding the implementation of the government's policy on saving the use of masks after the pandemic in Kaombona City Forest, Palu. In this study, the method used is qualitative method. The type of research used is descriptive case study. Interviews with informants to collect data, then analyzing, compiling and simplifying the data. The results in this study are that the perception of the basketball community regarding the government's policy on exempting the use of masks is a policy that is widely approved by people who are visitors to Kaombona Palu City Forest. Because people think that they need to breathe fresh air and also when using mask they are claustrophobic and many people have carried out the government program, namely the vaccination program so that people who often carry out outdoor activities or activities feel grateful for the government policy so that they no longer need to use masks. In this case, existing perceptions are shaped by perciever factors, The Object or The Target, and The Situation. And perception is influenced by functional factors and situational factors.
The Role of Public Relations of Poso Hydroelectric Power Plant in Maintaining the Company's Good Image in the Midst of Conflict with Rice Farmers in Toinasa Village
This study aims to determine the role of the Poso Hydroelectric Power Plant Public Relations in maintaining the company's image. The method used in this study is descriptive qualitative, data collection techniques used are observation and interviews. The informants in this study numbered four people, who were selected by purposive sampling. The data analysis techniques in this study were data reduction, data display, and conclusion drawing. Based on the results of the data analysis conducted, the results of the study showed that in the role of the Poso Hydroelectric Power Plant Public Relations in dealing with the conflict with rice farmers in Toinasa village in an effort to maintain the company's good image. As an expert advisor, namely by advising on the replacement of farmers' land from previously rice fields to ponds or freshwater pools, a communication facilitator, namely conveying complaints about the first rice profit change to money in the second profit change, a problem-solving process facilitator, namely the Poso Hydroelectric Power Plant public relations, granting permission and accompanying the community around Lake Poso to carry out Megilu activities in the company area, and finally, the Poso Hydroelectric Power Plant public relations communication technician conveyed positive things done by the company through social media, namely Facebook and YouTube.
Copyright (c) 2024 I Gusti Ngurah Putu Setiawan
Communication Management of the Regional Disaster Management Agency in Flood Disaster Management in Tolitoli Regency
This study aims to find out how BPBD Tolitoli Regency's communication management. In addition, in handling disasters using qualitative descriptive methods with the theory of Puji Lestari in Susanto et al. and collecting data through observation, personal interviews and structured, and documented. This study used a purposive sampling method by taking four informants. The results of this study indicate that the Tolitoli Regency Regional Disaster Management Agency carried out the stages in accordance with the Law of the Republic of Indonesia number 24 of 2007 concerning disaster management. In the communication management plan, they carry out pre-disaster and post-disaster stages. They themselves have their own organizing and duties in disaster management. Then from disaster management planning and evaluation they always coordinate cooperation with relevant stakeholders. Self-evaluation in the event of a disaster they make into an action plan report that is the gradual development of the area of the disaster incident. For the inhibiting factors we saw that BPPD has problems related to difficult communication networks for remote areas and budgets for disaster management as well as a lack of infrastructure which is an obstacle to BPBD activities in flood disaster management.
Copyright (c) 2024 Sri Nawang Wulan, Andi Febri Herawati, Rizqy Alfiyaty
THE MEANING OF THE LAUJE TRIBE MARRIAGE PROCESSION IN TINOMBO VILLAGE, TINOMBO DISTRICT, PARIGI MOUTONG DISTRICT
This research aims to determine the meaning of the non-verbal messages contained in the Lauje Tribe Wedding Procession in Tinombo Village, Tinombo District, Parigi Moutong Regency. The type of research used is descriptive qualitative, with data collection techniques used being observation and interviews. The data analysis technique used in this research is qualitative data analysis, which is used without using calculations. The data is then described in the form of sentences or narratives, either obtained from interviews or observations. The results of the research show that in the marriage procession of the Lauje tribe there are symbols and meanings consisting of Kinesik: namely facial messages in the form of smiles that emerge from the faces of the bride and groom which are interpreted as a form of pleasure and joy, gestural messages in the form of movements when rubbing henna leaves on the two The bride and groom's palms are interpreted as praying for the two partners so that their married life will always be in harmony and will be kept away from divorce and the movements used by the bridal couple at the stage of Popopene (mother-in-law) which is interpreted as when the husband and wife come home from the garden and bring The crops from the plantation are what are cooked and eaten together. Apart from that, when the bride incorrectly carries out the stages in Popopene (father-in-law) it will have an impact on their marriage, whether it be on the bride in the household or on their children later. Paralinguistic: the sound of the sambra and drum which is interpreted as a warm welcome to the guests of the Olongian king. Artifactual: Kabayaa (echo) is yellow, symbolizing the descendants of the Olongian king; yellow sarong, symbolizing bravery when facing enemies; The milk chocolate colored jacket symbolizes being the head of the family.
PERCEPTIONS OF CENTRAL SULAWESI ISLAMIC FORUM COMMUNITY MANAGERS ON THE CONTENT OF ISLAMIC NEWS IN MUSLIM CYBER ARMY ACCOUNTS VIA FACEBOOK
This research uses a case study method, in order to measure and find out more about a problem. In this research, several administrators in the FUI Sul-Teng community were the main sources, to find out and analyze what perceptions could be found, and what factors were the basis for the perceptions of the FUI Sul-Teng community administrators regarding the content of Muslim news. on the MCA account via Facebook. The results of this research show that there are similar perceptions regarding the content of Muslim news that appears on the MCA account, especially since the MCA account has been infiltrated by many people and social media users who have personal interests. So the information on this account is not as pure as before, which was initially formed by MCA as a means of discussion and a place to share information about Muslims. Plus, many accounts are in the name of MCA accounts. The main factor underlying the FUI Sul-Teng management, namely the individual factor concerned (perception) where the FUI Sul-Teng administrators themselves are the object of research responding to Muslim news on the MCA account, while the individual is supported by several factors, namely based on attitude, experience, knowledge, and hope. Regarding the news observed by Muslims. Then there is the target of perception. Each of the FUI Central Sulawesi administrators provides a perception based on various events contained in Muslim news, especially on the MCA account via Facebook. Then the situation, which was observed by the community administrators in viewing information about Muslims on the MCA account via Facebook.
MIDWIFE’S COMMUNICATION STRATEGY IN IMPROVING HEALTHY LIFE OF PREGNANT MOTHERS AT BULURI, ULUJADI DISTRICT
This research if to identify the Midwife’s Communication Strategy in Improving Healthy Life of Pregnant Mothers at Buluri, Ulujadi District. The base of this research is to analyze as many data sources as possible using descriptive method. This research is for investigating the activity and human labour. From this research results will be used to give recommendations for future uses. The subjects of this research are pregnant mothers in assumption that know and understand to be giving accurate informations. Data gathering method for this research are using interview and direct observation in the POSYANDU activities. This research proves that pregnant mothers don’t have understanding about healthy diet that pregnant mothers are needed. Other than that, they haven’t yet understand about healthy life and didn’t apply daily healthy life diet.
NATIONAL NARCOTICS AGENCY (BNN) COMMUNICATION STRATEGY IN REDUCING THE NUMBER OF DRUG USERS IN PALU CITY
The aim of this research is to look at BNN's communication strategy in the Dipa Program in reducing the number of drug users in Palu City by examining the problems in this research, namely (1) What is BNN's communication strategy in implementing the Dipa program in Palu City, (2) What are the factors? This is the only thing that hinders BNN in implementing the Dipa program in Palu City. Research objectives (1) To determine BNN's communication strategy in implementing the Dipa program in Palu City. (2) To find out the obstacles experienced by BNN in implementing the Dipa program in Palu City. This type of research uses a qualitative descriptive approach. Location: This research was conducted at the Palu City National Narcotics Agency Office located at Jalan Soekarno Hatta, Palu City. Data collection techniques include observation, interviews and documentation. The research uses qualitative data analysis techniques, namely data reduction, data presentation, and drawing conclusions. Based on the research results, it shows that the National Narcotics Agency (BNN) Communication Strategy in Reducing the Number of Drug Users in Palu City is by implementing DIPA program activities where the activities start from planning a structured communication strategy in implementing communication strategies in outreach/socialization activities which are generally aimed at in government agencies, educational agencies, the private sector and related community groups, in order to reap the results of the common goal of reducing the number of drug abuse in the city of Palu. Apart from that, looking at the obstacle factors related to human resources, in this case a group of people who are less likely to participate in fulfilling the invitation from BNN if they are not provided with transportation costs for them and lack of coordination from related parties.
ANALYSIS OF THE ROLE OF MOBILE LEGENDS ONLINE GAMER'S GROUP COMMUNICATION IN THE X-COA SQUAD IN UJUNA DISTRICT, PALU CITY
This research aims to find out the role of online mobile legends gamer's group communication in the X-coa squad in Ujuna Village, Palu City. This research uses the Beal, Bohlen, and Raudabaugh model of the role of group members, namely group tasks, group maintenance and individual. The informants in this study were 3 people consisting of the squad leader, active squad members and members who had left the squad using a purposive sampling technique, namely determining the criteria determined by the researcher. The data analysis technique in this research uses qualitative data analysis techniques. Using observation, interviews and documentation methods. The results of this research show that the role of mobile legends online game group communication in the X-coa squad occurs while playing games and outside of playing games. In the role of group communication when playing games, open communication occurs. Supported by voice conversation features and instant messages, members are free to communicate the messages they want to convey. However, the message delivery feature provided does not make the communication climate warm when playing games. This is because conflicts often arise due to gamers' behavior, such as playing uncoordinatedly, not providing enough information when there is a lag, not following established rules, the lack of a leader's role in providing understanding about the use of terms in the game, which then triggers rude and impolite language when delivering message. Outside of playing games, the role of squad leader is quite good with the use of communication media in the form of WhatsApp to maintain relationships between fellow members. However, this squad also did not avoid problems because the essence of the conversation that was built in the group was mutually criticizing and inciting each other. Apart from that, problems when playing games are often carried over into their conversations when they are not playing games because there is no resolution provided when conflicts arise between players in the X-coa squad.
PROMOTION OF PRODUCTS ON FACEBOOK THROUGH COMMUNITY MARKETING
Facebook is a medium for promotion to consumers who join community marketing. Community marketing uses Facebook to promote goods or services, making it easy to access almost everyone who has a Facebook account. Another advantage is that the number of members is not limited so that community marketing that synchronizes with the group can promote products to all users who can view the community marketing group. Producers become members of Facebook like users in general. Producers who become members of Facebook can promote their products repeatedly, greet and chat with their consumers so that there is a close relationship between producers and consumers. The purpose of this research is to find out promotions carried out on Facebook through community marketing. This type of research is descriptive qualitative research based on source analysis. The research subject is purposive sampling. The data collection techniques used were participant observation, in-depth interviews. The research results show that promotion carried out by community marketing on Facebook is a process in an online community on Facebook which aims to promote their goods or products to potential consumers who are members of the community. The process of promoting products on Facebook through community marketing uses three promotional techniques, namely Sales Promotion, implementing promotions such as attractive displays, price discounts and samples such as making video demos of the items being promoted. Direct Marketing or direct marketing is an interactive process between consumers and marketers by establishing communication to then get a response as soon as possible from consumers using various media that are not limited to using only one type of media and are closed in nature. Mouth to Mouth is a way of spreading information about goods or services through chat from one person to another, such as sellers promoting each other and the same is done by consumers giving each other information about the products or goods offered by the seller.
COUNSELOR COMMUNICATION PROCESS WITH POST REHABILITATION DRUG CLIENTS OF THE NATIONAL NARCOTICS AGENCY OF CENTRAL SULAWESI PROVINCE
The aim of the research is to determine the interpersonal communication process between counselors and clients at the National Narcotics Agency of Central Sulawesi Province, post-rehabilitation section. This type of research is descriptive qualitative with research location. Central Sulawesi Province National Narcotics Agency. In this study, ten people were selected using sampling techniques. Data collection techniques were carried out using in-depth observation. Data analysis techniques use data analysis and qualitative. The results of research related to interpersonal communication between counselors and clients show that the communication process begins with the desire of the communicator, in this case the counselor, to facilitate the client in counseling guidance, the counselor's desire to communicate using words and sentences verbally or in writing so that it can influence the client, the counselor can creating a comfortable atmosphere in counseling guidance, to encode the counselor can formulate the contents of his mind to find out how to communicate by asking questions that do not make the drug client relapse, then the counselor sends messages via counseling guidance to drug clients face to face and monitoring via telephone. After that, the drug client receives a message from the counselor through counseling guidance. The counselor who sends a message via a question will decode this so that it can be understood by the drug client, for the initial goal, namely to return the client to his social function and maintain recovery. Then the drug client will understand the message of the question and will respond or provide a response from the drug client, so that the client will open up and accept the advice and input given by the counselor.
PROMOTIONAL STRATEGY OF PRATAMA NATURAL SAUNA EATING HOUSE IN ATTRACTING CUSTOMER INTEREST
The purpose of this research is to determine the promotional strategy carried out by the Alam Pratama Sauna Restaurant to attract customer interest. The type of research used is qualitative descriptive type. The basis of research in this research is a case study with a total of 3 informants, the data collection techniques used are observation, interviews and documentation. The data analysis techniques used are data reduction, data presentation, and drawing conclusions or verification. The results of the research show that in culinary business competition in the city of Palu, Rumah Makan Sauna Alam Pratama carries out a promotion strategy with interactive marketing/internet marketing via social media Instagram by integrating features such as followers, photo uploads, captions. photos), Instagram stories, Geotagging, Arroba 16, Social networking for sharing photos or videos, Likes, Comments, Instagram camera, Photo effects. Apart from that, Alam Pratama Sauna Restaurant uses Word of Mouth media. In carrying out this promotional strategy, Alam Pratama Sauna Restaurant uses internet marketing as a promotional media, apart from being cheap and easy to use, this media is very effective for spreading promotional information.
Copyright (c) 2024 Mohammad Rizki Ramadhan
DESK EDITOR AS GATEKEEPER IN THE BERITA LINTAS SULTENG AND RAGAM INFO SULTENG LPP RRI PRO 1 PALU PROGRAM
The aim of this research is to determine the function of the desk editor in determining the suitability of news at LPP RRI Palu and to find out the factors that hinder the desk editor in carrying out its function at LPP RRI Palu. The research method used is qualitative research with the research location at the LPP RRI Palu office. The informants in this research were 5 (five) informants selected through purposive sampling. Data collection techniques were carried out using participant observation and in-depth interviews. The data analysis technique uses qualitative data analysis. The research results show that when viewed from the function of the LPP RRI Palu desk editor, it is based on four stages of the gatekeeper function, namely: Broadcasting actual information from various categories such as Political, Legal and Security Affairs, Equality, Social Welfare, Culture and Sports by prioritizing the speed of the information to reach listeners. However, in practice it does not broadcast actual news and in reality, there is still some exactly the same news or information being broadcast again at different times. At the stage of expanding the quantity of information, the LPP RRI Palu editor's desk in the news sector developed information or news, but only the title changed, while the content or point of view of the news broadcast on the Ragam Info Central Sulawesi program to the Lintas Central Sulawesi program was exactly the same. Then, at the stage of interpreting the information, the LPP RRI Palu desk editor in the field of reporting pays attention to the use of sentences that are not long-winded, but which are easy to understand or more communicative so that what is meant to be conveyed is also the meaning received by the listener.
Copyright (c) 2024 Tri Reza Aditya Kasmad Abubakar
PIZZA HUT ADVERTISING BANNER ON CONSUMER BUYING INTEREST IN PALU
The background of this research aims to determine the influence of Palu Pizza Hut billboard advertising on consumer buying interest in the city of Palu. The independent variables studied are typography (X1), illustrations (X2), color (X3), lines (X4), layout (X5) (which are derivative variables from elements of visual communication design) with the dependent variable namely consumer buying interest in the city of Palu. To find out how much influence the independent variables (typography, illustrations, colors, lines, layout) have on the dependent variable (consumer buying interest), multiple regression analysis was used with the F test analysis method. This research used a sample of 50 respondents from Palu Pizza Hut consumers. Meanwhile, sampling used random sampling analysis techniques. The tests used to test research instruments were validity tests, reliability tests and normality tests. Hypothesis testing uses the F test and, while to analyze the data, multiple regression analysis is used. The results of this research show that there is an influence between typography (X1), illustrations (X2), color (X3), lines (X4), layout (X5) on Pizza Hut Palu consumer buying interest (Y) with a contribution value of 41.6%, while the remaining 58.4% are other variables not examined in this study. This means that the hypothesis Ha is accepted and Ho is rejected. From this research, it was also concluded that the more dominant element in influencing the purchasing interest of Pizza Hut Palu consumers is layout (X5). Layout becomes the more dominant element.
Copyright (c) 2024 Rhizky Rizaldy Pradana
THE INFLUENCE OF PERSONAL SELLING CUSTOMER SERVICE ON CUSTOMER SATISFACTION AT PT. BANK RAKYAT INDONESIA (Persero) Tbk PALU BRANCH
Marketing promotion is an effort to convey messages or information to the public, especially customers, regarding the existence of a product or service. All efforts in dealing with such complex problems and such sharp competition through various ways and methods by decision makers in a company, especially in facing the current high level of competition, are implementing the right promotional mix, one of which is personal selling. At a time when the competitive situation is so tight, personal selling is a special concern for the management of companies engaged in the production of goods and services. In the world of banking, promotion in marketing bank products through personal selling is one of the most important things to introduce the products offered to the public or customers. In the world of banking, customer service is an important thing, namely dealing with customers directly, one of the tasks of customer service is serving all customer needs satisfactorily. The services provided include receiving complaints or problems being faced by customers. Customer satisfaction is the most important thing for service providers, because customers will spread their feelings of satisfaction to potential customers if the customer gets a good impression or service from the service provider, which will increase the reputation of the service provider.
ANALYSIS OF INSTAGRAM SOCIAL MEDIA AS A PROMOTIONAL MEDIA FOR KEDAI WAFFLE BOX
The purpose of this study is to find out how the editor-in-chief in directing journalists to find news so that they are able to produce quality news and find out how journalists understand the instructions given by the chief editor. The research method used is descriptive qualitative research with the research location located at Radar TV Palu, Jalan Yos Sudarso No. 9 Hammers. the informants in this study amounted to 4 (four) informants who were selected through purposive sampling. Data collection techniques were carried out by observation (participants) and interviews. The data analysis technique used qualitative data analysis. The results of this study indicate that the editor-in-chief's communication style to journalists on Radar TV Palu has indeed been carried out by the editor-in-chief, this is because all instructions or directives from the editor-in-chief to journalists have been carried out, although not entirely. There are four communication style orientations used by the editor-in-chief of Radar TV Palu, namely action-oriented communication style, process-oriented communication style, people-oriented communication style and idea-oriented communication style. However, of the four communication styles, the most prominent leadership style used by the editor-in-chief of Radar TV Palu is a people-oriented communication style because it is humane, can share feelings and is also based on his experience in the field of journalism or being a journalist so that he can understand every process. by journalists. Meanwhile, in carrying out any instructions or directions given by the editor-in-chief of Radar TV Palu, it has been carried out by journalists, to carry out this is not difficult because the relationship between the editor-in-chief and all journalists is very well established and that also makes it easier for the editor-in-chief in giving directions even though the direction it's not maximally done by journalists.
PRIEST'S CREDIBILITY DURING PREACHING AT THE "KALVARI" PALU CONGREGATIONAL ASSEMBLY CHURCH
In every religion, both organizations and individuals who have been recognized can play a role in the continuity of religious activities which we generally know as Religious Leaders. Specifically in the Christian religion, they are referred to as priests. The pastor has a very important role in the ongoing worship activities in the church, therefore the pastor is indirectly required to be able to guide the congregation he leads in one way, namely delivering sermons to the congregation well and having credibility, because of the credibility he has. So a pastor can convince and influence his congregation with the quality, capability, or strength to inspire trust. The credibility of the communicator is divided into two aspects, namely the credibility of expertise and the credibility of trust. The aim of this research is to determine the credibility of the pastor when preaching in the eyes of the congregation of the Kalvary Assemblies of God Church in Palu. The research method used is a descriptive method with the principle of a survey approach, namely critical observation or investigation to obtain permanent information regarding a particular problem and object, in a particular community group area or location that will be studied. The results of the research show that all the pastors at the Assemblies of God Church "Kalvari" Palu have credibility in the eyes of their congregation.
STRATEGIC MANAGEMENT AND NEWS BULLETIN PROCESS OF SULTENG HARI INI NEWS BROADCAST PROGRAM AT LPP TVRI PALU
LPP TVRI Sulteng, carries out activities in terms of publishing news, carrying out several stages starting from searching for news until the news is suitable for publication so that the implementation of activities is the News bulletin process and strategic management of the news broadcast program at today's Central Sulawesi event. Several stages are required to be carried out by journalists. Firstly, editorial meetings, secondly, reporting and making news, thirdly, the editing process, fourthly, making inserts, fifthly preparing the news, sixthly, broadcasting. From the six initial stages above, it will be supported by how LPP TVRI Palu employees carry out strategic management carried out by parties or program and business development divisions by going through (4) stages in carrying out strategic management, namely planning by holding meetings to choose the name of the program, promoting the program. broadcast by collaborating with other parties. Broadcast Production, publish reliable information, and carry out news rundowns. Program Execution, in this section it can be seen that the Central Sulawesi Today program is broadcast every day at 17:00 WITA by looking at the rest time from the daily activities of the people of Central Sulawesia. The final stage is the Monitoring and Evaluation section, the parts that will be monitored and evaluated are all the news that will be published. The supporting factors are having quite good and numerous human resources, dynamic broadcast programs and factual news to be published to the people of Central Sulawesi. However, there are several inhibiting factors, namely the coverage of the Central Sulawesi area which is wide enough for a reporter to cover an incident to make it into news, so that the existing news cannot be published directly to the public.
THE GATEKEEPER’S DECISION IN DETERMINING NEWS WORTHINESS
This study aims to find out what criteria are set by the gatekeeper at the Metrosulawesi Daily in determining whether or not a news item is worthy of publication and to find out what methods are used by gatekeepers at the Metrosulawesi Daily in resolving news writing errors. This study uses participant observation with a qualitative descriptive research approach as well as using a qualitative content analysis research method that uses a variant approach to the qualitative case study methodology which. The results of this study found that the gatekeeper of the Metrosulawesi daily in determining whether or not a news item was appropriate prioritized the economic aspect as the main guideline in gatekeeping. While the other 6 aspects as mentioned by Bittner only have a small influence on the gatekeeper in determining whether or not a news is worthy. Based on the research obtained, it can be concluded that the gatekeeping process carried out in the Metro Palu rubric is more inclined to the aspect of economic needs. For gatekeepers in determining whether or not a news is appropriate, the economic aspect is a basic guideline for companies to survive in the middle of media competition in Palu City. The economic aspect in the gatekeeping process in the Metrosulawesi daily can even shift the role of the gatekeeper in selecting every information. This is because the presence of advertisements, sponsors and advetorials is the main source of life for the survival of the Metrosulawesi Daily. In resolving writing or reporting errors, the Metrosulawesi daily chose to meet directly with sources to confirm the reporting errors. Then repackaging the false news, then republish it so that misunderstandings can be resolved without legal action.
Copyright (c) 2024 Tri Ramanandha Saputra, Andi Akifah, Muhammad Wahid
PERSONAL SELLING AS MARKETING COMMUNICATION FOR INDIHOME PRODUCT OF PT. TELKOM PALU
This study aims to determine the form of Personal Selling by PT. Telkom as well as knowing the Personal Selling process carried out by PT. Telkom Palu. The type of research used is descriptive qualitative type. The basis of research in this study is a case study, data collection techniques used are observation and in-depth interviews. The data analysis technique used in this research is the data analysis technique of Miles and Huberman's interactive analysis model, namely data reduction, data presentation, conclusion drawing and verification. The results showed that the form of Personal Selling that occurred at PT. Telkom Palu, namely, (1) retail sales, sales serving prospective customers who come to the company, (2) field sales, sales selling outside the company, and (3) executive sales, PT. Telkom Palu involves agency leaders in product marketing. The Personal Selling process that occurs are, (1) looking for potential customers, sales canvassing related to customer references, (2) preliminary approach, sales start a relationship with the initial steps, namely several personal visits, telephone and sms, (3) approach, sales look attractive and be polite and attentive to potential customers, (4) presentation and demonstration, sales bring supporting tools that support smooth activities, (5) overcome objections, sales when meeting potential customers, by making sales, and listening to all complaints related to IndiHome product problems, (6) closing sales, sales recognizing signs given by customers in the form of statements or comments, and (7) following up, sales ensuring customer satisfaction and repeat purchases. This has been done by PT. Telkom Palu in order to attract interest and increase sales of telecommunication service products.
Copyright (c) 2024 Faisal, Sumarni Zainuddin, Rizqy Alfiyaty