POSITIONING INFLUENCE OF ROYAL CHOCOLATE DONUTS & COFFEE (RO.CHO) ON INCREASING CONSUMER BUYING INTEREST . Social Humanity: Jurnal Ilmu Sosial dan Humaniora, [S. l.], v. 3, n. 1, p. 82–90, 2019. DOI: 10.22487/j.sochum.v3i1.1333. Disponível em: https://jurnal.fisip.untad.ac.id/index.php/socialhumanity/article/view/1333. Acesso em: 6 oct. 2025.