Main Article Content


Facebook is a medium for promotion to consumers who join community marketing. Community marketing uses Facebook to promote goods or services, making it easy to access almost everyone who has a Facebook account. Another advantage is that the number of members is not limited so that community marketing that synchronizes with the group can promote products to all users who can view the community marketing group. Producers become members of Facebook like users in general. Producers who become members of Facebook can promote their products repeatedly, greet and chat with their consumers so that there is a close relationship between producers and consumers. The purpose of this research is to find out promotions carried out on Facebook through community marketing. This type of research is descriptive qualitative research based on source analysis. The research subject is purposive sampling. The data collection techniques used were participant observation, in-depth interviews. The research results show that promotion carried out by community marketing on Facebook is a process in an online community on Facebook which aims to promote their goods or products to potential consumers who are members of the community. The process of promoting products on Facebook through community marketing uses three promotional techniques, namely Sales Promotion, implementing promotions such as attractive displays, price discounts and samples such as making video demos of the items being promoted. Direct Marketing or direct marketing is an interactive process between consumers and marketers by establishing communication to then get a response as soon as possible from consumers using various media that are not limited to using only one type of media and are closed in nature. Mouth to Mouth is a way of spreading information about goods or services through chat from one person to another, such as sellers promoting each other and the same is done by consumers giving each other information about the products or goods offered by the seller.


Promotion Sales Promotion Direct Marketing Word of Mouth Community Marketing

Article Details

How to Cite
Risky, M. (2020). PROMOTION OF PRODUCTS ON FACEBOOK THROUGH COMMUNITY MARKETING. Social Humanity: Jurnal Ilmu Sosial Dan Humaniora, 4(2), 152-165.


  1. Alex S. Nitisemito, (1981). Maketing, Jakarta : Ghalia Indonesia
  2. Basu Swasta. 2004. Pengantar Bisnis Modern. Liberty, Yogyakarta.
  3. Brannan,T.(1998).Intergrated Marketing Communications, PT gramedia Pustaka Utama, Jakarta
  4. Chris Fill, 1999. Marketing Communications : Frameworks, Theories, And Applications, Prentice Hall Inc.
  5. Fandy Tjiptono, 1997, Strategi Pemasaran, Edisi 1, Penerbit Andi, Yogyakarta.
  6. Fandy Tjiptono, 2008, Manajemen Strategi , BPFE, Yogyakarta.
  7. Hendroyono, Tony. 2009. Facebook. Yogyakarta: B First.
  8. (diakses tanggal 27 november 2014 jam 14:00 wita)
  9. (diakses pada 30 maret 2015)
  10. tanggal 27 november 2014 jam 14:20 wita)
  11. (diakses tanggal 28 januari 2015 jam 20:00 wita)
  12. Jefkins, Frank . 1998 . Periklanan(Terjemahan dari Harcourt College Publisher): Erlangga, Jakarta
  13. Kennedy, John. E; R Dermawan Soemanagara., 2006. Marketing Communication–Taktik dan Strategi. Jakarta. PT Buana Ilmu Populer (kelompok Gramedia)
  14. Kotler, Philip, Keller.2007. Manajemen Pemasaran 1. Edisi Keduabelas. Jakarta: PT Indeks.
  15. Kotler, Philip,2004, Manajemen pemasaran, Edisi Millenium, Penerbit PT. Prenhallinda, Jakarta
  16. Kotler, Philip. 1998 .Prinsip-Prinsip Pemasaran. Erlangga. Jakarta
  17. Kriyantono, Rakhmat. 2008. Teknik Prkatis Riset Komunikasi. Jakarta : Kencana
  18. Mursid, M. 1993. Manajemen Pemasaran. Ed 1, Cet 1. Jakarta: Universitas Terbuka Depdikbud.
  19. Shimp, Terence . 2004 Periklanan dan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu Jilid 2, Erlangga Jakarta.
  20. Stanton, William J. 1993. Prinsip Pemasaran. Jakarta: Edisi ke Tujuh, Alih Bahasa Y. Lamarto, Erlangga.
  21. Sugiyono, 2007, Metode Penelitian Bisnis, CV. Alfabeta, Yogyakarta
  22. Sugiyono. 2007. Metode Penelitian Pendidikan, Pendekatan Kuantitatif, Kualitatif dan R&D, Bandung: Alfabeta
  23. Try Prayitno 2004. Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen. Skripsi Fakultas Ekonomi Univeristas Padjajaran: tidak diterbitkan.
  24. Uyung Sulaksana. 2003. Integrated Market Communications. Yogyakarta: Pustaka Pelajar Wikepedia Encyclopedia