https://jurnal.fisip.untad.ac.id/index.php/kinesik <p><strong>KINESIK</strong> (<a href="https://issn.brin.go.id/terbit/detail/1395138475">eISSN: 2302-2035</a> <a href="https://issn.brin.go.id/terbit/detail/20240430110940922">pISSN: 3047-9614</a>)<span style="font-family: helvetica; font-size: small;"><span style="font-family: helvetica; font-size: medium;">&nbsp;</span></span>journal focuses on research and contemporary thinking in the field of<strong>&nbsp;Communication Studies</strong>&nbsp;in various angles/perspectives. such as:</p> <p>1. Media, New Media, and Communication Technologies</p> <p>2. Audio/Visual Communications</p> <p>3. Marketing Communications</p> <p>4. Political-Communications</p> <p>5. Educational-Communications</p> <p>6. Journalism</p> <p>7. Public Relations</p> <p>8. Broadcasting</p> Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako en-US Kinesik 3047-9614 https://jurnal.fisip.untad.ac.id/index.php/kinesik/article/view/1861 <p>The political economy of media has evolved into a practice that spans various aspects of life. Digital media platforms serve as channels for economic powers to influence consumer behavior for profit maximization. This study examines how children become commodified as workers in the digital media culture industry through the phenomenon of Kid Influencers on YouTube. Using qualitative methods and a political economy perspective, this research analyzes the Ryan's World and Super Duper Ziyan YouTube channels. Data collection involved analyzing previous research on Kid Influencers and gathering information from popular children's YouTube channels. The results indicate that YouTube's ability to reach targeted audiences enables children to become objects of worker commodification, as monetization creates economic exchange value. This study reveals how capitalism infiltrates media, utilizing social platforms to expand business opportunities through content featuring children for child consumption.</p> Andrea Soegiarto Copyright (c) 2025 Andrea Soegiarto https://creativecommons.org/licenses/by-nc/4.0 2025-04-23 2025-04-23 12 1 1 18 10.22487/ejk.v12i1.1861 https://jurnal.fisip.untad.ac.id/index.php/kinesik/article/view/1883 <p><em>Social media plays a central role in shaping the preferences and behaviors of Generation Z, including in the realm of fashion. The TikTok account&nbsp;@sashfir&nbsp;has emerged as a popular source of inspiration among this demographic, particularly in presenting fashion-related content. This study aims to examine the influence of&nbsp;Fear of Missing Out (FoMO)&nbsp;on the&nbsp;fashion behavior&nbsp;of Generation Z followers of the account. A quantitative approach was employed, using a survey method with 100 respondents selected through the Taro Yamane formula. Data were analyzed using simple linear regression. The results show that FoMO has a positive and significant effect on the fashion behavior of&nbsp;@sashfir's followers. The higher the level of FoMO experienced, the greater the tendency to follow fashion trends featured on the account. These findings highlight the relevance of the&nbsp;Uses and Effects&nbsp;theory in explaining the relationship between social media use and behavioral changes among young audiences, particularly in the context of fashion consumption.</em></p> Yusuf Maulana Nisa Marsellida Lubis Rizky Wulan Ramadhani Sri Wahyuni Copyright (c) 2025 Yusuf Maulana, Nisa Marsellida Lubis, Rizky Wulan Ramadhani, Sri Wahyuni https://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 12 1 19 29 10.22487/ejk.v12i1.1883