Kinesik

Reality and Virality: Dynamics and Issues in The New Media Era in Indonesia

Herman Purba — 2024-12-08

The reality of society in new media today is very depend on user-generated content. A qualitative approach and the literature review method were used in this study, which aims to provide an in-depth description of the dynamics and issues related to reality and virality that are developing in Indonesian society as current users of new media. The results of this study indicate that the presence of algorithms and features in new media allows information and content generated by users to be used quickly and become a topic of conversation with other users. Virality and reality in social life can be seen by the presence of the infodemic during the COVID-19 pandemic, its application to digital marketing concepts, and shaping the image and identity of each individual on social media. Apart from that, this phenomenon can also be linked to political dynamics in Indonesia which is marked by the presence of buzzers, campaigns in the digital space, and the process of voicing the aspirations of the people to policy makers.

Literature Review: Big Data and Artificial Intelligence Application for the Development of Education and Business

Shilvy Andini Sunarto — 2024-12-08

Big Data and AI (Artificial Intelligence) are the results of technological developments that can be enjoyed today. Big Data and AI are very helpful in the development of education and the business world. The purpose of this paper is to look at and analyze related literature studies on the application of Big Data and AI Communication in the field of education and the business world. This writing uses the literature review method from the Google Scholar online database. Four international journals related to Big Data and AI have been curated. The results of the journal literature review that have been analyzed show that Big Data and AI are closely related and help in the development of the education field and the business world such as making advertisements, post Covid-1 interactive learning, and can analyze important issues to create business value through Big Data analysis. So that the application and integration of Big Data and AI is a great opportunity to increase efficiency and effectiveness in various fields, especially in education and the business world.

Semiotic Analysis of the Representation of Toxic Masculinity Issues in the Film “Seperti Dendam, Rindu Harus Dibayar Tuntas”

Bima Aditya Kusuma — 2024-12-08

This article aims to describe the representation of toxic masculinity in the film "Seperti Dendam Harus Dibayar Tuntas". This research uses a descriptive qualitative approach and the technique of semiotics data analysis from the John Fiske model. There are three levels of encoding in this model: realities, level representation, and level ideology. The results show that the representation of toxic masculinity depicted by the main characters can be seen at the level of realities in the category of costume. The representation is also shown through medium shot, close-up, two-shot, and over-the-shoulder shot in level representation. Level ideology is shown by Ajo Kawir's high individualism, which includes a superiority complex, acting for personal interests, and a tough head. The toxic masculinity of the main characters is influenced by past trauma and the patriarchal society. Level realities of social coding are shown through costumes, speech patterns, and expressions. Level representation of social coding is shown through camera angles and lighting. Level ideology of social coding is shown through actions, dialogues, and characters.

The Effectiveness of Using the Telegram Application as a Viewing Media for Broadcasting Concentration Student

Mohammad Iqbal Maharansyah Arya Reksa — 2024-12-11

This study aims to determine the effectiveness of the telegram application as a medium for watching movies in meeting the needs and satisfaction of broadcasting concentration communication science students. By using the Uses and Gratification theory model. The research method used is descriptive quantitative with a questionnaire as a research instrument and data collection using the Simple Random Sampling technique. The population in this study were 116 Communication Science students with a broadcasting concentration who had been totaled from the class of 2019 and 2020. Data analysis in this study used quantitative descriptive data analysis. The results showed that as a medium for watching movies, the telegram application was effective in meeting the needs and satisfaction of broadcasting concentration communication science students with an average result of 2.88 which was calculated using the help of the SPSS version 26.0 statistical calculation application. The conclusion of this study is that the effectiveness of the telegram application of broadcasting concentration Communication Science students tends to be effective in meeting the needs and satisfaction as a medium for watching movies.

Fanatism and Fan War of Kpop Fans on Tiktok

Rahmitha Fitri Ariyani — 2024-12-11

Kpop fan groups are considered to have fanatical attitudes. Their fanaticism is shown through fandom war (fan war) which is interpreted as a dispute between two or more fan groups (fandoms). Fan wars are carried out through various social media including Tiktok. This study aims to determine the fanaticism and fan war of Kpop fans on Tiktok. This study uses a qualitative approach by interviewing five informants who carry out fan wars on Tiktok, namely PO, LY, NN, RF, and RK. The researcher also conducted observations and documentation. The data collected were then analyzed using Symbolic Interactionism Theory. The results of the study show that fan wars on Tiktok are carried out by writing comments or creating content with symbols that are mutually understood among members of the fan group. These symbols become the identity or "self" attached to a fan group. This identity becomes a source of pride as well as ridicule from other fan groups during fan wars. Fan groups on Tiktok are dominated by teenagers who are easily provoked. They do not re-check the truth of the information and end up spreading the content so that more and more people are involved in the fan war.

Communication Barriers in Marketing Efforts of Biofloc Cultivation Results in Lero Tatari Village

Muhammad Isa Yusaputra — 2024-12-14

The results of research on communication barriers in marketing efforts for biofloc cultivation results in Lero Tatari Village, which can be seen from several types of obstacles, have not gone well. Technical obstacles, namely communication equipment in the form of cellphones, are affected by poor networks so that the message sent is different from the message received, and the marketing distance is quite far, changing the quality of the fish so that the agreed message changes. Semantic barriers are influenced by language differences that are poorly understood when marketing results, thereby hampering communication during the marketing process. Behavioral barriers where the communicator's behavior does not respond to the message conveyed by the communicant so that communication experiences obstacles during marketing and the attitude of the communicator who cannot control his emotions during the marketing process, namely the delivery of cultivated products far enough, resulting in a decrease in the quality of the fish resulting in misunderstandings with consumers which results in obstacles. communication.

The Influence of "Desak Anies", Political Branding and Anies' Credibility on the Interest of Jakarta Residents to Vote

Choyrull Ariefin — 2024-12-16

This study aims to analyze the influence of exposure to the YouTube show "Desak Anies", political branding, and the credibility of Anies Baswedan on the interest in voting for DKI Jakarta residents. The results of the study show that the variables of exposure to impressions, political branding, and the credibility of Anies Baswedan, significantly affect the interest in voting for DKI Jakarta residents. In the political branding variable, the "positioning" indicator shows the public's interest in Anies' distinctive personal branding which in the "Desak Anies" program creates direct interaction. The highest indicator of the credibility variable "attractiveness" shows that Anies has a high personal appeal in increasing people's interest in voting. The results of the study emphasize the importance of appropriate communication programs in political campaigns to build voter interest.

Political Influencers and Public Opinion Driving on the Fufufafa Issue on Social Media X

Rufki Ade Vinanda — 2024-12-22

The Fufufafa issue became a trending topic on social media X in early September. This issue began with the discovery of a Kaskus account that allegedly belonged to the Vice President of Indonesia, Gibran Rakabuming Raka. Fufufafa went viral because the account made rude insults to President Prabowo Subianto. Political influencers also expressed their opinions on this case through X. Therefore, the author focuses on finding out how political influencers through social media X lead public opinion regarding Fufufafa. Robert N. Entman's framing analysis method will be used by emphasizing the definition of the problem, the cause of the problem, making capital decisions, and recommending certain solutions. The influencers chosen are @Dennysiregar7 and @yusuf_dumdum, who are considered vocal about this issue. This paper finds that there are efforts to lead public opinion on the Fufufafa issue. The X account has been used as a tool to promote a point of view or lead public opinion regarding an issue according to what they believe.

The Influence of Identity Politics in Social Media in the Midst of Election Implementation

Ni Luh Fransisca Putri Maeda — 2024-12-22

The use of identity politics is still often found in the realm of social media, which will negatively affect the social conditions of society, especially the millennial generation. So that the election process in 2024 will not take place democratically. Identity politics is a manifestation of the wrong political marketing activity. Problems that are often present in the middle of elections are violence/discrimination against the background of social disintegration due to identity politics. The purpose of this study is that the consequences of exploiting identity politics through social media, such as religious sentiments, primordialism, fanaticism, superior attitudes, and others can be prevented/anticipated. The method used in this study is descriptive empirical analysis with a knowledge approach. The technique of collecting data in writing this paper is the literature review method. Qualitative data analysis techniques.