Kinesik

Political Economy of Digital Media Commodification: Kid Influencers on YouTube

Andrea Soegiarto — 2025-04-23

The political economy of media has evolved into a practice that spans various aspects of life. Digital media platforms serve as channels for economic powers to influence consumer behavior for profit maximization. This study examines how children become commodified as workers in the digital media culture industry through the phenomenon of Kid Influencers on YouTube. Using qualitative methods and a political economy perspective, this research analyzes the Ryan's World and Super Duper Ziyan YouTube channels. Data collection involved analyzing previous research on Kid Influencers and gathering information from popular children's YouTube channels. The results indicate that YouTube's ability to reach targeted audiences enables children to become objects of worker commodification, as monetization creates economic exchange value. This study reveals how capitalism infiltrates media, utilizing social platforms to expand business opportunities through content featuring children for child consumption.

The Influence of “FoMO” on Fashion Behavior in Generation Z Through the Social Media Platform TikTok: Followers of @Sasfhir

Yusuf Maulana — 2025-06-10

Social media plays a central role in shaping the preferences and behaviors of Generation Z, including in the realm of fashion. The TikTok account @sashfir has emerged as a popular source of inspiration among this demographic, particularly in presenting fashion-related content. This study aims to examine the influence of Fear of Missing Out (FoMO) on the fashion behavior of Generation Z followers of the account. A quantitative approach was employed, using a survey method with 100 respondents selected through the Taro Yamane formula. Data were analyzed using simple linear regression. The results show that FoMO has a positive and significant effect on the fashion behavior of @sashfir's followers. The higher the level of FoMO experienced, the greater the tendency to follow fashion trends featured on the account. These findings highlight the relevance of the Uses and Effects theory in explaining the relationship between social media use and behavioral changes among young audiences, particularly in the context of fashion consumption.

Interpersonal Communication Assistance for Victims of Sexual Violence by the Relawan Merah Putih Women and Children Protect Service of Poso Regency

Dwi Rohma Wulandari — 2025-06-10

This research describes interpersonal communication conducted by the PPA RMP task force in Poso Regency in the process of assisting victims of sexual violence. An interpersonal approach is one way to uncover sexual violence that occurs in society. Many cases do not continue and do not receive justice due to norms and fear of talking to others. By using qualitative research methods, as well as direct observation and interviews with informants supported by other field data, the results of this study describe interpersonal communication as playing a very important role during the assistance process, both psychologically, physically and legally. Maintaining stability and emotions, building trust with the victim's family and being professional by not showing empathy in front of the victim, are part of the interpersonal communication conducted by the sexual-violence victim's assistant at the PPA RMP in Poso Regency.