KINESIK (eISSN: 2302-2035 pISSN: 3047-9614) journal focuses on research and contemporary thinking in the field of Communication Studies in various angles/perspectives. such as: 1. Media, New Media, and Communication Technologies 2. Audio/Visual Communications 3. Marketing Communications 4. Political-Communications 5. Educational-Communications 6. Journalism 7. Public Relations 8. Broadcasting
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako
Evaluation of the Impact of Product Quality and Skintific Content Marketing on Consumer Purchasing Decisions on Tiktok
Social media platforms such as TikTok have transformed digital marketing strategies, particularly in the beauty industry. Skintific, a growing skincare brand, leverages creative content on TikTok to build its brand image and attract consumer interest. This study analyzes the influence of product quality and content marketing on consumer purchasing decisions. Using a quantitative approach, questionnaires were distributed to 100 TikTok users who were familiar with and had purchased Skintific products. The data were analyzed using multiple linear regression. The results showed that both variables had a positive and significant influence on purchasing decisions. Content marketing proved to be more dominant in creating initial attraction and building consumer trust. These findings suggest that the combination of superior product quality and creative content marketing can enhance the effectiveness of digital marketing strategies and drive purchasing decisions.
Copyright (c) 2025 Fadhlillah Dzil Ikram Ambotuwo, Muhammad Fauzan Adzim Al Mahmudi https://creativecommons.org/licenses/by-nc-sa/4.0
Representation of the Meaning of Never Giving Up in the Lyrics of Super Junior's Song “Express Mode”
Psychological pressure experienced by younger generations due to identity crises and life uncertainty has created a demand for the representation of positive values in popular culture. Express Mode, a song by Super Junior, serves as a medium that conveys the theme of perseverance and resilience. This study aims to analyze how the meaning of never giving up is constructed in the song’s lyrics using Roland Barthes’ semiotic approach. The research method is descriptive qualitative, focusing on three levels of meaning: denotative, connotative, and myth. The findings show that the lyrics construct the image of a modern hero who is progressive and determined in facing challenges. This representation is reinforced by Super Junior’s real-life experience as a group active for over two decades in the entertainment industry. The song functions as a cultural agent that conveys ideological values such as courage, optimism, and determination. In conclusion, Express Mode builds a symbolic narrative that inspires emotional strength among today’s youth.
Roland Barthes Semiotics Representation of Criticism of the Working Class in Rakesh's Video Clip "Penguasa Malam"
Rakesh's music video - Penguasa Malam is a story about a worker who experiences a dilemma between the mental burden of work and the need to please himself. This research examines the visual signs of the video clip regarding the social criticism of the working class in response to the development of capitalism. The research method used is descriptive qualitative with semiotic analysis method from Roland Barthes. The results showed that the meaning of the representation of working-class social criticism from Rakesh's video clip – Penguasa Malam presents a representation of class conflict between the lower working class (proletariat) and the upper class (bourgeoisie) under the influence of capitalism, where the concept of 'alienation' is often used as a visual message of criticism from the working class (proletariat) against capitalism, so that forms of criticism are presented such as self-introspection, fighting alienation, seeking peace and freedom, and fighting established social control.
Copyright (c) 2025 Mohammad Iqbal Maulana
Representation of Gender Stereotypes and Patriarchal Culture in MR.DIY Indonesia's Ramadan 2024 Advertisements on YouTube
Digital advertisements often serve as a medium for reproducing gender stereotypes and hidden patriarchal power relations. This research aims to explore the representation of gender stereotypes and patriarchal culture in MR.DIY Indonesia advertisements titled "Urusan Berbenah Jadi Mudah" and "Urusan Lebaran Jadi Mudah" through semiotic analysis. Using a qualitative approach and Roland Barthes' orders of significance theory framework, the research dissects the hidden mechanisms behind the construction of meaning in both advertisements. The research findings reveal that gender stereotypes and patriarchal dominance do not disappear, but rather transform into more subtle and disguised forms of representation. Advertisements do not merely showcase products, but present social narratives that perpetuate traditional gender hierarchies.
Copyright (c) 2025 Renata Julianty Hartono, Prayogi Restu Adiguno, Nada Nadiah Aulia, Fajar Junaedi
Superlative Claims as Violations of Indonesian Advertising Ethics in YouTube Ads
This study aims to analyze violations of advertising ethics in the form of superlative claims used in Azarine Kids, Ichitan, Le Minerale, SGM, and Zwitsal advertisements broadcast on YouTube. Superlative claims are often used to attract consumers’ attention by stating product superiority excessively, without any evidence that can be accounted for. The research method used is descriptive qualitative, with data collection through observation and documentation of advertisements. The results of the study indicate that the five advertisements violate the Indonesian Advertising Ethics, especially in the article regulating the use of superlative claims. These violations have the potential to mislead consumers, harm competitors, and reduce public trust in the brand. In addition, the lack of supporting evidence in the claims indicates a non-compliance with ethical standards and advertising regulations.
Copyright (c) 2025 Ganing Ajeng Dwi Febriana Suhermanto, Jenny Najwa Athifah, Prayogi Restu Adiguno, Fajar Junaedi
The Implementation of Media Convergence in Marketing to Strengthen the Brand Image of Voks Radio Bali 102 FM
The purpose of this article is to analyze the implementation of media convergence in the marketing communication strategy conducted by VOKS Radio Bali 102 FM and identify the challenges faced by VOKS Radio Bali 102 FM in implementing media convergence to strengthen brand image. This research uses qualitative descriptive method. The subjects in this study were employees of the program division and marketing promotion division of Voks Radio Bali 102 FM. The data analysis technique used in analyzing the data of this research is inductive technique by assessing the empirical facts found then matched with the basis of theoretical studies and existing indicators. The results showed that Voks Radio Bali 102 FM implemented Media Convergence by utilizing Mobile Applications, thus it had a significant impact on improving Brand Image. The obstacles faced in implementing Media Convergence are the equipment needed to produce content in various formats and the employees' capabilities that need to be improved.
Copyright (c) 2025 Ni Nyoman Cipta Dewi, I Made Sutika, Prasyudyo https://creativecommons.org/licenses/by-nc-sa/4.0
Preservation of Rejung Tradition as Local Cultural Heritage: A Study of Air Teras Village, Talo District, Seluma Regency
This study aims to determine the preservation of the rejung tradition as a local cultural heritage: a study of the role of customary stakeholders in Air Teras Village, Talo District, Seluma Regency. The method used is qualitative with data collection techniques through observation, interviews and documentation. The theory used is symbolic interaction theory according to George Herbert Mead (mind, self, society). Mind in the research, traditional leaders conduct cultural socialization activities by using local language in explaining rejung as a symbol and language of local culture, connecting the meaning of rejung with social reality. Self (self), traditional leaders conduct direct social interactions in shaping the identity (sefl) of the younger generation by directly involving them in training activities and cultural activities. Society involves the younger generation in various cultural activities and cultural competitions that will strengthen the role of the younger generation as cultural preservationists.
Copyright (c) 2025 Dwiza Setiani, Riswanto https://creativecommons.org/licenses/by-nc-sa/4.0
Focusing on the works of Tulus, Hindia, and Kunto Aji, this study explores how themes of anxiety, healing, and self-reflection are articulated through the intertwined logics of late capitalism and metamodern sensibility. Employing perspectives from affect theory, gender studies, and political economy, the analysis reveals that these emotional narratives, while intimate and seemingly subversive, often reproduce neoliberal norms by transforming vulnerability into a consumable aesthetic. The emergence of “affective masculinity” complicates dominant gender expectations by embracing softness and introspection, yet it remains entangled in capitalist modes of emotional labor. Ultimately, Indonesian pop music becomes a site where sincerity and commodification, rebellion and resignation, continuously oscillate. This article argues for deeper critical engagement with how affective expression in youth culture both reflects and regulates emotional life under capitalism.
Copyright (c) 2025 Chanif Ainun Naim https://creativecommons.org/licenses/by-nc-sa/4.0
The Representation of Gibran Rakabuming in the Dynamics of the Vice Presidential Impeachment on the Cover of Tempo Magazine, May 5–11, 2025 Edition
This study analyzes the representation of Gibran Rakabuming Raka in the political context of the vice presidential impeachment discourse, as depicted on the cover of Tempo Magazine, edition May 5–11, 2025, titled "The Orchestra of Gibran’s Impeachment." The political momentum intensified after the Indonesian Military Retirees Forum officially submitted an impeachment request to the House of Representatives and the People’s Consultative Assembly. This study aims to identify the construction of meaning through visual and textual signs on the magazine cover, using the semiotic approach of Charles Sanders Peirce. A descriptive qualitative method is employed. The findings reveal that the media constructs Gibran’s image through a paradoxical visual narrative—serene in appearance, yet situated within a fragile and threatened political structure. The study concludes that mass media plays a strategic role in shaping public perceptions of political figures through non-neutral visual representation, especially in moments of leadership crisis.
Copyright (c) 2025 Andri Yuwono https://creativecommons.org/licenses/by-nc-sa/4.0
Traders' Perceptions of Persuasive Communication in the Anyar Tangerang Market Relocation Program
This study examines the persuasive communication strategies implemented in the relocation program of Pasar Anyar Tangerang, focusing on merchants' perceptions of the communication process. Using a qualitative descriptive approach, this research involved in-depth interviews with three merchants who experienced relocation to Mall Metropolis and Pasar Mambo. The findings reveal that the effectiveness of persuasive communication is influenced by several key factors such as information consistency, process transparency, relocation site selection, and financial considerations. Although management has implemented a dialogical approach through deliberation and intensive coordination, challenges were still found in the form of information inconsistency and changing decisions. Relocation site factors and operational costs became the main considerations for merchants in accepting or rejecting the relocation program.
Implementation of Communication Strategy to Increase the Utilization of Klampid New Generation Website at the Surabaya Population and Civil Registration Office
Although the innovation of digitalization of population administration services has been launched through the Klampid New Generation (KNG) website, the utilization of this platform among the community is still not optimal. This study aims to analyze the implementation of communication strategies used by the Surabaya Population and Civil Registration Service in increasing the utilization of the Klampid New Generation website. This study uses a qualitative descriptive method using Berlo's Communication Model Theory. The results of the study show that the Surabaya Disdukcapil implements a multi-channel communication strategy through social media, official websites, and direct counseling in sub-districts and villages. This strategy is supported by informative and relevant content that is easy for the community to understand. By implementing Berlo's communication theory, each element of communication is optimized, including training of officers in sub-districts to improve understanding of the KNG community.
Dinas Kependudukan dan Pencatatan Sipil Surabaya
Copyright (c) 2025 Alaiki Rizky Rahmatia, Fitria Widiyani Roosinda, Ariyan Alfraita https://creativecommons.org/licenses/by-nc-sa/4.0
Bank Indonesia's Communication Strategy in the Mositande Masugi Ngata Campaign on Controlling Inflation in Central Sulawesi
This research focuses on the Mositande Masugi Ngata (Let's Synergize to Control Inflation) campaign, which aims to analyze the communication strategy implemented by BI Central Sulawesi by utilizing cultural strengths to support inflation control. This research is based on the communication strategy theory based on the Harold D Lasswell paradigm with a qualitative approach based on case studies. The results of the research show that BI Central Sulawesi's communication strategy in the Mositande Masugi Ngata campaign is carried out through five main stages: (1) Identification of Stakeholders and Their Roles (who), (2) Development of Local Wisdom- Based Themes (says what), (3) Selection of Communication Channels (in which channel), (4) Implementation of Campaign Communication (to whom), and (5) Campaign Evaluation (with what effect). The application of local wisdom principles is a key element in building campaign messages that are relevant to the local community's culture in strengthening coordination between stakeholders, while creating more effective communication.
Copyright (c) 2025 Nur Safitri, Ilyas Lampe, Andi Febri Herawati https://creativecommons.org/licenses/by-nc-sa/4.0
Interpersonal Communication Assistance for Victims of Sexual Violence by the Relawan Merah Putih Women and Children Protect Service of Poso Regency
This research describes interpersonal communication conducted by the PPA RMP task force in Poso Regency in the process of assisting victims of sexual violence. An interpersonal approach is one way to uncover sexual violence that occurs in society. Many cases do not continue and do not receive justice due to norms and fear of talking to others. By using qualitative research methods, as well as direct observation and interviews with informants supported by other field data, the results of this study describe interpersonal communication as playing a very important role during the assistance process, both psychologically, physically and legally. Maintaining stability and emotions, building trust with the victim's family and being professional by not showing empathy in front of the victim, are part of the interpersonal communication conducted by the sexual-violence victim's assistant at the PPA RMP in Poso Regency.
Copyright (c) 2025 Dwi Rohma Wulandari, Dyah Fitria Kartika Sari, Kudratullah
The Influence of “FoMO” on Fashion Behavior in Generation Z Through the Social Media Platform TikTok: Followers of @Sasfhir
Social media plays a central role in shaping the preferences and behaviors of Generation Z, including in the realm of fashion. The TikTok account @sashfir has emerged as a popular source of inspiration among this demographic, particularly in presenting fashion-related content. This study aims to examine the influence of Fear of Missing Out (FoMO) on the fashion behavior of Generation Z followers of the account. A quantitative approach was employed, using a survey method with 100 respondents selected through the Taro Yamane formula. Data were analyzed using simple linear regression. The results show that FoMO has a positive and significant effect on the fashion behavior of @sashfir's followers. The higher the level of FoMO experienced, the greater the tendency to follow fashion trends featured on the account. These findings highlight the relevance of the Uses and Effects theory in explaining the relationship between social media use and behavioral changes among young audiences, particularly in the context of fashion consumption.
Copyright (c) 2025 Yusuf Maulana, Nisa Marsellida Lubis, Rizky Wulan Ramadhani, Sri Wahyuni
FRAMING ANALYSIS IN REPORTING THE RULING OF THE CONSTITUTIONAL COURT NUMBER 90PUU-XXI2023 IN MEDIA INDONESIA
Media Indonesia has an ideology that impacts the framing of reporting on the Constitutional Court decision Number 90/PUU-XXI/2023 regarding the age limit for presidential candidates and vice-presidential candidates on October 16, 2023. This research aims to determine the framing carried out by Media Indonesia in reporting the Constitutional Court decision Number 90/PUU-XXI/2023 with a framing analysis of the Pan and Kosicki model. Researchers analyzed news articles with “Putusan MK” from October 22 to November 2, 2023. This research shows that Media Indonesia emphasizes the impact of legal legitimacy. Based on the syntactic structure, the structure of the news begins with the object and problem and forms the event systematically. Based on the script structure, the reporting carried out by Media Indonesia contains elements of 5W+1H. Based on the thematic structure, Media Indonesia presents broad news themes regarding the Constitutional Court's decision and the nomination of Gibran Rakabuming as vice presidential candidate in the 2024 elections. Based on the rhetorical structure, Media Indonesia's discourse follows the facts and leads to the ethics of alleged violations. Media Indonesia's cover photo frame in the news does not use photos or images that corner one of the parties.
Framing Analysis of Zhongdang Pan and Gerald M. Kosicki
Copyright (c) 2024 Rizky Wulan Ramadhani, Bagus Dwi Bramantyo, Pitoyo
Political Economy of Digital Media Commodification: Kid Influencers on YouTube
The political economy of media has evolved into a practice that spans various aspects of life. Digital media platforms serve as channels for economic powers to influence consumer behavior for profit maximization. This study examines how children become commodified as workers in the digital media culture industry through the phenomenon of Kid Influencers on YouTube. Using qualitative methods and a political economy perspective, this research analyzes the Ryan's World and Super Duper Ziyan YouTube channels. Data collection involved analyzing previous research on Kid Influencers and gathering information from popular children's YouTube channels. The results indicate that YouTube's ability to reach targeted audiences enables children to become objects of worker commodification, as monetization creates economic exchange value. This study reveals how capitalism infiltrates media, utilizing social platforms to expand business opportunities through content featuring children for child consumption.
Fanatism and Fan War of Kpop Fans on Tiktok
Kpop fan groups are considered to have fanatical attitudes. Their fanaticism is shown through fandom war (fan war) which is interpreted as a dispute between two or more fan groups (fandoms). Fan wars are carried out through various social media including Tiktok. This study aims to determine the fanaticism and fan war of Kpop fans on Tiktok. This study uses a qualitative approach by interviewing five informants who carry out fan wars on Tiktok, namely PO, LY, NN, RF, and RK. The researcher also conducted observations and documentation. The data collected were then analyzed using Symbolic Interactionism Theory. The results of the study show that fan wars on Tiktok are carried out by writing comments or creating content with symbols that are mutually understood among members of the fan group. These symbols become the identity or "self" attached to a fan group. This identity becomes a source of pride as well as ridicule from other fan groups during fan wars. Fan groups on Tiktok are dominated by teenagers who are easily provoked. They do not re-check the truth of the information and end up spreading the content so that more and more people are involved in the fan war.
Copyright (c) 2024 Rahmitha Fitri Ariyani, Rizky Wulan Ramadhani, Widiastiana Vista Wijaya, Cholidah Astri Pertiwi
The Effectiveness of Using the Telegram Application as a Viewing Media for Broadcasting Concentration Student
This study aims to determine the effectiveness of the telegram application as a medium for watching movies in meeting the needs and satisfaction of broadcasting concentration communication science students. By using the Uses and Gratification theory model. The research method used is descriptive quantitative with a questionnaire as a research instrument and data collection using the Simple Random Sampling technique. The population in this study were 116 Communication Science students with a broadcasting concentration who had been totaled from the class of 2019 and 2020. Data analysis in this study used quantitative descriptive data analysis. The results showed that as a medium for watching movies, the telegram application was effective in meeting the needs and satisfaction of broadcasting concentration communication science students with an average result of 2.88 which was calculated using the help of the SPSS version 26.0 statistical calculation application. The conclusion of this study is that the effectiveness of the telegram application of broadcasting concentration Communication Science students tends to be effective in meeting the needs and satisfaction as a medium for watching movies.
Copyright (c) 2024 Mohammad Iqbal Maharansyah Arya Reksa, Dwi Rohma Wulandari, Sumarni Zainuddin
Semiotic Analysis of the Representation of Toxic Masculinity Issues in the Film “Seperti Dendam, Rindu Harus Dibayar Tuntas”
This article aims to describe the representation of toxic masculinity in the film "Seperti Dendam Harus Dibayar Tuntas". This research uses a descriptive qualitative approach and the technique of semiotics data analysis from the John Fiske model. There are three levels of encoding in this model: realities, level representation, and level ideology. The results show that the representation of toxic masculinity depicted by the main characters can be seen at the level of realities in the category of costume. The representation is also shown through medium shot, close-up, two-shot, and over-the-shoulder shot in level representation. Level ideology is shown by Ajo Kawir's high individualism, which includes a superiority complex, acting for personal interests, and a tough head. The toxic masculinity of the main characters is influenced by past trauma and the patriarchal society. Level realities of social coding are shown through costumes, speech patterns, and expressions. Level representation of social coding is shown through camera angles and lighting. Level ideology of social coding is shown through actions, dialogues, and characters.
Copyright (c) 2024 Bima Aditya Kusuma, Aurelia Lintang Pramesti Hartono, Ratna Setyarahajoe
Communication and Collaboration: Government, Non-Governmental Organisations, and Community in Plastic Waste Management
This research aims to determine environmental collaboration between the government, Non-Governmental Organizations (NGOs), and the community in reducing plastic waste in Makassar City. The research method used is a descriptive qualitative approach. Data was obtained through interviews, observation and documentation. The research results show that collaboration between the Makassar City Environmental Service (DLH), the Peduli Negeri Foundation (YPN), and the community has shown success in reducing plastic waste. Through educational campaigns, waste bank programs and supportive government policies, this collaboration has succeeded in increasing public awareness and participation in efforts to reduce plastic waste. Good coordination and synchronization between government, NGOs and the community is the key to the success of this collaboration. The government provides regulations, policies and infrastructure, while YPN focuses on education and outreach, and the community plays an active role in sorting waste and participating in recycling programs.
Copyright (c) 2024 Risan Agung Ade, Andriansyah
The Role of Boyolali University Public Relations in Efforts to Increase Multinational Cooperation
UBY Public Relations has had an extraordinary role in improving the image and multinational cooperation at UBY in the last 3 years. The aim of this research is to describe the role of UBY Public Relations in efforts to increase multinational cooperation. This research was studied using the Excellent Public Relations theory by Grunig. Data collection techniques were carried out using in depht interview, observation, and documentation. The research result show that: a) Public Relations is involved in all activities related to cooperation; b) Public Relations uses social media to disseminate information; c) Public Relations as a center for information related to cooperation; d) Public Relations empowers its team through jobdesk division; e) Public Relations acts as a communicator; f) Public Relations carries out two-way communication; g) Public Relations provides internal opportunities to provide criticism and input regarding Public Relations performance; h) Public Relations prevents acts of discrimination within the institution.
Copyright (c) 2024 Silvina Nur Anisa, Sri Hartini Dede, Topan Setiawan
The Contribution of the Penta Helix Model in the Dissemination of Information on Melung Tourism Village, Banyumas Regency
The dissemination of information is crucial for the development of Melung Tourism Village. The current information regarding attractions, facilities, and services in Melung Tourism Village has not effectively reached the broader community. The Penta helix model represents the stakeholders responsible for this dissemination process. The Penta helix components in this study include the Government, Businesses, the Community, Academia, and the Media. This study aims to explore the contributions of these stakeholders to the information dissemination process in Melung Tourism Village. A qualitative research approach was adopted, utilizing Robert Edward Freeman's stakeholder theory to analyze the contributions of the Penta helix elements. Additionally, the interactional communication model was employed to identify the challenges faced by the Penta helix stakeholders in disseminating information about Melung Tourism Village. The findings indicate that the contributions of the Penta helix in disseminating information about Melung Tourism Village remain suboptimal, primarily due to challenges such as a lack of skilled human resources, unclear task distribution, and insufficient content updates.
Copyright (c) 2024 Bunga Asriandhini, Annisa Try Lestari, Prita Suci Nurcandrani, Rida Purnama Sari, King Anugrah Wiguna
The Influence of Identity Politics in Social Media in the Midst of Election Implementation
The use of identity politics is still often found in the realm of social media, which will negatively affect the social conditions of society, especially the millennial generation. So that the election process in 2024 will not take place democratically. Identity politics is a manifestation of the wrong political marketing activity. Problems that are often present in the middle of elections are violence/discrimination against the background of social disintegration due to identity politics. The purpose of this study is that the consequences of exploiting identity politics through social media, such as religious sentiments, primordialism, fanaticism, superior attitudes, and others can be prevented/anticipated. The method used in this study is descriptive empirical analysis with a knowledge approach. The technique of collecting data in writing this paper is the literature review method. Qualitative data analysis techniques.
Copyright (c) 2024 Ni Luh Fransisca Putri Maeda
Political Influencers and Public Opinion Driving on the Fufufafa Issue on Social Media X
The Fufufafa issue became a trending topic on social media X in early September. This issue began with the discovery of a Kaskus account that allegedly belonged to the Vice President of Indonesia, Gibran Rakabuming Raka. Fufufafa went viral because the account made rude insults to President Prabowo Subianto. Political influencers also expressed their opinions on this case through X. Therefore, the author focuses on finding out how political influencers through social media X lead public opinion regarding Fufufafa. Robert N. Entman's framing analysis method will be used by emphasizing the definition of the problem, the cause of the problem, making capital decisions, and recommending certain solutions. The influencers chosen are @Dennysiregar7 and @yusuf_dumdum, who are considered vocal about this issue. This paper finds that there are efforts to lead public opinion on the Fufufafa issue. The X account has been used as a tool to promote a point of view or lead public opinion regarding an issue according to what they believe.
Copyright (c) 2024 Rufki Ade Vinanda, Raden Arditya Mutwara Lokita
The Influence of "Desak Anies", Political Branding and Anies' Credibility on the Interest of Jakarta Residents to Vote
This study aims to analyze the influence of exposure to the YouTube show "Desak Anies", political branding, and the credibility of Anies Baswedan on the interest in voting for DKI Jakarta residents. The results of the study show that the variables of exposure to impressions, political branding, and the credibility of Anies Baswedan, significantly affect the interest in voting for DKI Jakarta residents. In the political branding variable, the "positioning" indicator shows the public's interest in Anies' distinctive personal branding which in the "Desak Anies" program creates direct interaction. The highest indicator of the credibility variable "attractiveness" shows that Anies has a high personal appeal in increasing people's interest in voting. The results of the study emphasize the importance of appropriate communication programs in political campaigns to build voter interest.
Copyright (c) 2024 Choyrull Ariefin, Herna
Communication Barriers in Marketing Efforts of Biofloc Cultivation Results in Lero Tatari Village
The results of research on communication barriers in marketing efforts for biofloc cultivation results in Lero Tatari Village, which can be seen from several types of obstacles, have not gone well. Technical obstacles, namely communication equipment in the form of cellphones, are affected by poor networks so that the message sent is different from the message received, and the marketing distance is quite far, changing the quality of the fish so that the agreed message changes. Semantic barriers are influenced by language differences that are poorly understood when marketing results, thereby hampering communication during the marketing process. Behavioral barriers where the communicator's behavior does not respond to the message conveyed by the communicant so that communication experiences obstacles during marketing and the attitude of the communicator who cannot control his emotions during the marketing process, namely the delivery of cultivated products far enough, resulting in a decrease in the quality of the fish resulting in misunderstandings with consumers which results in obstacles. communication.
Copyright (c) 2024 Muhammad Isa Yusaputra, Nur Haidar, Citra Antasari, Resky Fitrasari
Literature Review: Big Data and Artificial Intelligence Application for the Development of Education and Business
Big Data and AI (Artificial Intelligence) are the results of technological developments that can be enjoyed today. Big Data and AI are very helpful in the development of education and the business world. The purpose of this paper is to look at and analyze related literature studies on the application of Big Data and AI Communication in the field of education and the business world. This writing uses the literature review method from the Google Scholar online database. Four international journals related to Big Data and AI have been curated. The results of the journal literature review that have been analyzed show that Big Data and AI are closely related and help in the development of the education field and the business world such as making advertisements, post Covid-1 interactive learning, and can analyze important issues to create business value through Big Data analysis. So that the application and integration of Big Data and AI is a great opportunity to increase efficiency and effectiveness in various fields, especially in education and the business world.
Copyright (c) 2024 Shilvy Andini Sunarto
Reality and Virality: Dynamics and Issues in The New Media Era in Indonesia
The reality of society in new media today is very depend on user-generated content. A qualitative approach and the literature review method were used in this study, which aims to provide an in-depth description of the dynamics and issues related to reality and virality that are developing in Indonesian society as current users of new media. The results of this study indicate that the presence of algorithms and features in new media allows information and content generated by users to be used quickly and become a topic of conversation with other users. Virality and reality in social life can be seen by the presence of the infodemic during the COVID-19 pandemic, its application to digital marketing concepts, and shaping the image and identity of each individual on social media. Apart from that, this phenomenon can also be linked to political dynamics in Indonesia which is marked by the presence of buzzers, campaigns in the digital space, and the process of voicing the aspirations of the people to policy makers.
Copyright (c) 2024 Herman Purba, Edo Rinaldo
The Meaning of Nonverbal Communication of Momasoro Traditional Ceremony in Ogoansam Village of Palasa, Parigi Moutong
Momasoro is a boat release, a ritual of the Lauje tribe that is carried out at the end of each year as a form of gratitude to the Creator who provides fertility for the crops and life for plants and animals. Momasoro is a means of treatment that is believed by the Lauje tribe. The results of the study indicate that the meaning of the nonverbal message contained in the Momasoro traditional ceremony procession of the Lauje Tribe is based on several aspects. Kinesics are seen from the movements and facial expressions of officers in the Momasoro traditional ceremony procession during the process of circling the boat while mogumbuy and when dancing Meaju to deliver the boat on the beach. Paralinguistics are seen from the mongganoy process (reading prayers using rhythm) accompanied by sinta, gong and dotolan musical instruments performed by one of the traditional elders in Ogoansam Village. Artifacts are seen from the equipment that has been provided by the traditional elders and the Lauje Tribe community in Palasa District.
Strengthening The Identity and Attractiveness of Bukit Waruwangi Tourism Through Mascot Design & Merchandise Logo
Tourism is one of the economic sectors that has great potential in increasing regional and national income. Bukit Waruwangi tourist attraction located in Serang Regency, Banten Province has great potential to attract both domestic and foreign tourists who contribute directly to the economy through various sectors such as accommodation, transportation, and culinary. Therefore, in the increasingly fierce competition in the tourism industry, an effective marketing strategy is needed to increase the attractiveness and visibility of a tourist attraction, through designing a mascot visual design as a strengthening identity that can be applied to various merchandise.
Copyright (c) 2024 Sulthan Hafizh, Rangga Galura Gumelar