Kinesik
type: channel
description: KINESIK (eISSN: 2302-2035 pISSN: 3047-9614) journal focuses on research and contemporary thinking in the field of Communication Studies in various angles/perspectives. such as: 1. Media, New Media, and Communication Technologies 2. Audio/Visual Communications 3. Marketing Communications 4. Political-Communications 5. Educational-Communications 6. Journalism 7. Public Relations 8. Broadcasting
publisher: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako
language: en
publication name: Kinesik
issn: 3047-9614
items: Representation of the Meaning of Never Giving Up in the Lyrics of Super Junior's Song “Express Mode”
items: Roland Barthes Semiotics Representation of Criticism of the Working Class in Rakesh's Video Clip "Penguasa Malam"
items: Representation of Gender Stereotypes and Patriarchal Culture in MR.DIY Indonesia's Ramadan 2024 Advertisements on YouTube
items: Superlative Claims as Violations of Indonesian Advertising Ethics in YouTube Ads
items: Traders' Perceptions of Persuasive Communication in the Anyar Tangerang Market Relocation Program
items: Interpersonal Communication Assistance for Victims of Sexual Violence by the Relawan Merah Putih Women and Children Protect Service of Poso Regency
items: The Influence of “FoMO” on Fashion Behavior in Generation Z Through the Social Media Platform TikTok: Followers of @Sasfhir
items: FRAMING ANALYSIS IN REPORTING THE RULING OF THE CONSTITUTIONAL COURT NUMBER 90PUU-XXI2023 IN MEDIA INDONESIA
items: Political Economy of Digital Media Commodification: Kid Influencers on YouTube
items: Fanatism and Fan War of Kpop Fans on Tiktok
items: The Effectiveness of Using the Telegram Application as a Viewing Media for Broadcasting Concentration Student
items: Semiotic Analysis of the Representation of Toxic Masculinity Issues in the Film “Seperti Dendam, Rindu Harus Dibayar Tuntas”
items: Communication and Collaboration: Government, Non-Governmental Organisations, and Community in Plastic Waste Management
items: The Role of Boyolali University Public Relations in Efforts to Increase Multinational Cooperation
items: The Contribution of the Penta Helix Model in the Dissemination of Information on Melung Tourism Village, Banyumas Regency
items: The Influence of Identity Politics in Social Media in the Midst of Election Implementation
items: Political Influencers and Public Opinion Driving on the Fufufafa Issue on Social Media X
items: The Influence of "Desak Anies", Political Branding and Anies' Credibility on the Interest of Jakarta Residents to Vote
items: Communication Barriers in Marketing Efforts of Biofloc Cultivation Results in Lero Tatari Village
items: Literature Review: Big Data and Artificial Intelligence Application for the Development of Education and Business
items: Reality and Virality: Dynamics and Issues in The New Media Era in Indonesia
items: The Meaning of Nonverbal Communication of Momasoro Traditional Ceremony in Ogoansam Village of Palasa, Parigi Moutong
items: Strengthening The Identity and Attractiveness of Bukit Waruwangi Tourism Through Mascot Design & Merchandise Logo
items: The Existence of Korean Music Industry (K-pop) on Changes in Communication Style and Consumptive Behavior of K-Popers in Surabaya
items: Establish Closeness Through The Tinder App
items: The Impact of Social Media Twitter Account @FiersaBesari on Teenagers Communication Style
items: Analysis of Prabowo Subianto Personal Branding Through The Gerindra Party TikTok Social Media
items: The Use of Beauty Key Opinion Leaders to Build brand awareness of Indonesian Beauty Products
items: Self-Adaptation of Prisoners in Women’s Correctional Institution Class IIA Sungguminasa
items: KOMUNIKASI ANTARPRIBADI GURU TERHADAP SISWA BERKEBUTUHAN KHUSUS DALAM MEMBENTUK KEPERCAYAAN DIRI SISWA DI SEKOLAH LUAR BIASA NEGERI (SLBN) DESA SANSARINO KABUPATEN TOJO UNA-UNA

Representation of the Meaning of Never Giving Up in the Lyrics of Super Junior's Song “Express Mode”
type: item
description: Psychological pressure experienced by younger generations due to identity crises and life uncertainty has created a demand for the representation of positive values in popular culture. Express Mode, a song by Super Junior, serves as a medium that conveys the theme of perseverance and resilience. This study aims to analyze how the meaning of never giving up is constructed in the song’s lyrics using Roland Barthes’ semiotic approach. The research method is descriptive qualitative, focusing on three levels of meaning: denotative, connotative, and myth. The findings show that the lyrics construct the image of a modern hero who is progressive and determined in facing challenges. This representation is reinforced by Super Junior’s real-life experience as a group active for over two decades in the entertainment industry. The song functions as a cultural agent that conveys ideological values such as courage, optimism, and determination. In conclusion, Express Mode builds a symbolic narrative that inspires emotional strength among today’s youth.
subject: Articles
  topic: section
subject: Super Junior
  topic: keywords
subject: Express Mode
  topic: keywords
subject: Never give up
  topic: keywords
subject: Roland Barthes semiotics
  topic: keywords
subject: Cultura representation
  topic: keywords
creator: Febriany Febriany
creator: Pusparani Sahran Putri
creator: Mohammad Iqbal Maulana
rights: Copyright (c) 2025 Febriany Febriany
date: 2025-09-15
publication date: 2025-09-15
starting page: 92
ending page: 104
doi: 10.22487/ejk.v12i2.2148

Roland Barthes Semiotics Representation of Criticism of the Working Class in Rakesh's Video Clip "Penguasa Malam"
type: item
description: Rakesh's music video - Penguasa Malam is a story about a worker who experiences a dilemma between the mental burden of work and the need to please himself. This research examines the visual signs of the video clip regarding the social criticism of the working class in response to the development of capitalism. The research method used is descriptive qualitative with semiotic analysis method from Roland Barthes. The results showed that the meaning of the representation of working-class social criticism from Rakesh's video clip – Penguasa Malam presents a representation of class conflict between the lower working class (proletariat) and the upper class (bourgeoisie) under the influence of capitalism, where the concept of 'alienation' is often used as a visual message of criticism from the working class (proletariat) against capitalism, so that forms of criticism are presented such as self-introspection, fighting alienation, seeking peace and freedom, and fighting established social control.
subject: Articles
  topic: section
subject: Representation
  topic: keywords
subject: Video clips
  topic: keywords
subject: Semiotics
  topic: keywords
subject: Social criticism
  topic: keywords
subject: Working class
  topic: keywords
creator: Mohammad Iqbal Maulana
creator: Rezki Rahmawati
creator: Dewi Nuraliah
creator: Pusparani Sahran Putri
creator: Febriany
creator: Roman Rezki Utama
rights: Copyright (c) 2025 Mohammad Iqbal Maulana
date: 2025-09-01
publication date: 2025-09-01
starting page: 78
ending page: 91
doi: 10.22487/ejk.v12i2.1857

Representation of Gender Stereotypes and Patriarchal Culture in MR.DIY Indonesia's Ramadan 2024 Advertisements on YouTube
type: item
description: Digital advertisements often serve as a medium for reproducing gender stereotypes and hidden patriarchal power relations. This research aims to explore the representation of gender stereotypes and patriarchal culture in MR.DIY Indonesia advertisements titled "Urusan Berbenah Jadi Mudah" and "Urusan Lebaran Jadi Mudah" through semiotic analysis. Using a qualitative approach and Roland Barthes' orders of significance theory framework, the research dissects the hidden mechanisms behind the construction of meaning in both advertisements. The research findings reveal that gender stereotypes and patriarchal dominance do not disappear, but rather transform into more subtle and disguised forms of representation. Advertisements do not merely showcase products, but present social narratives that perpetuate traditional gender hierarchies.
subject: Articles
  topic: section
subject: Digital advertisements
  topic: keywords
subject: Gender representation
  topic: keywords
subject: Patriarchal culture
  topic: keywords
subject: YouTube
  topic: keywords
creator: Renata Julianty Hartono
creator: Prayogi Restu Adiguno
creator: Nada Nadiah Aulia
creator: Fajar Junaedi
rights: Copyright (c) 2025 Renata Julianty Hartono, Prayogi Restu Adiguno, Nada Nadiah Aulia, Fajar Junaedi
date: 2025-09-01
publication date: 2025-09-01
starting page: 67
ending page: 77
doi: 10.22487/ejk.v12i2.1667

Superlative Claims as Violations of Indonesian Advertising Ethics in YouTube Ads
type: item
description: This study aims to analyze violations of advertising ethics in the form of superlative claims used in Azarine Kids, Ichitan, Le Minerale, SGM, and Zwitsal advertisements broadcast on YouTube. Superlative claims are often used to attract consumers’ attention by stating product superiority excessively, without any evidence that can be accounted for. The research method used is descriptive qualitative, with data collection through observation and documentation of advertisements. The results of the study indicate that the five advertisements violate the Indonesian Advertising Ethics, especially in the article regulating the use of superlative claims. These violations have the potential to mislead consumers, harm competitors, and reduce public trust in the brand. In addition, the lack of supporting evidence in the claims indicates a non-compliance with ethical standards and advertising regulations.
subject: Articles
  topic: section
subject: Advertising ethics
  topic: keywords
subject: Superlative
  topic: keywords
subject: Ethical violation
  topic: keywords
subject: YouTube
  topic: keywords
creator: Jenny Najwa Athifah
creator: Prayogi Restu Adiguno
creator: Ganing Ajeng Dwi Febriana Suhermanto
creator: Fajar Junaedi
rights: Copyright (c) 2025 Ganing Ajeng Dwi Febriana Suhermanto, Jenny Najwa Athifah, Prayogi Restu Adiguno, Fajar Junaedi
date: 2025-09-01
publication date: 2025-09-01
starting page: 54
ending page: 66
doi: 10.22487/ejk.v12i2.1677

Traders' Perceptions of Persuasive Communication in the Anyar Tangerang Market Relocation Program
type: item
description: This study examines the persuasive communication strategies implemented in the relocation program of Pasar Anyar Tangerang, focusing on merchants' perceptions of the communication process. Using a qualitative descriptive approach, this research involved in-depth interviews with three merchants who experienced relocation to Mall Metropolis and Pasar Mambo. The findings reveal that the effectiveness of persuasive communication is influenced by several key factors such as information consistency, process transparency, relocation site selection, and financial considerations. Although management has implemented a dialogical approach through deliberation and intensive coordination, challenges were still found in the form of information inconsistency and changing decisions. Relocation site factors and operational costs became the main considerations for merchants in accepting or rejecting the relocation program.
subject: Articles
  topic: section
subject: Persuasive communication
  topic: keywords
subject: Market relocation
  topic: keywords
subject: Revitalization
  topic: keywords
subject: Traditional merchants
  topic: keywords
subject: Perceptions
  topic: keywords
creator: muhammad permadi
rights: Copyright (c) 2025 muhammad permadi
date: 2025-07-20
publication date: 2025-07-20
starting page: 41
ending page: 53
doi: 10.22487/ejk.v12i1.1711

Interpersonal Communication Assistance for Victims of Sexual Violence by the Relawan Merah Putih Women and Children Protect Service of Poso Regency
type: item
description: This research describes interpersonal communication conducted by the PPA RMP task force in Poso Regency in the process of assisting victims of sexual violence. An interpersonal approach is one way to uncover sexual violence that occurs in society. Many cases do not continue and do not receive justice due to norms and fear of talking to others. By using qualitative research methods, as well as direct observation and interviews with informants supported by other field data, the results of this study describe interpersonal communication as playing a very important role during the assistance process, both psychologically, physically and legally. Maintaining stability and emotions, building trust with the victim's family and being professional by not showing empathy in front of the victim, are part of the interpersonal communication conducted by the sexual-violence victim's assistant at the PPA RMP in Poso Regency.
subject: Articles
  topic: section
subject: Sexual violence
  topic: keywords
subject: Women
  topic: keywords
subject: Interpersonal communication
  topic: keywords
creator: Dyah Fitria Kartika Sari
creator: Dwi Rohma Wulandari
creator: Kudratullah
rights: Copyright (c) 2025 Dwi Rohma Wulandari, Dyah Fitria Kartika Sari, Kudratullah
date: 2025-06-10
publication date: 2025-06-10
starting page: 30
ending page: 40
doi: 10.22487/ejk.v12i1.1714

The Influence of “FoMO” on Fashion Behavior in Generation Z Through the Social Media Platform TikTok: Followers of @Sasfhir
type: item
description: Social media plays a central role in shaping the preferences and behaviors of Generation Z, including in the realm of fashion. The TikTok account @sashfir has emerged as a popular source of inspiration among this demographic, particularly in presenting fashion-related content. This study aims to examine the influence of Fear of Missing Out (FoMO) on the fashion behavior of Generation Z followers of the account. A quantitative approach was employed, using a survey method with 100 respondents selected through the Taro Yamane formula. Data were analyzed using simple linear regression. The results show that FoMO has a positive and significant effect on the fashion behavior of @sashfir's followers. The higher the level of FoMO experienced, the greater the tendency to follow fashion trends featured on the account. These findings highlight the relevance of the Uses and Effects theory in explaining the relationship between social media use and behavioral changes among young audiences, particularly in the context of fashion consumption.
subject: Articles
  topic: section
subject: FoMO
  topic: keywords
subject: Z Generation
  topic: keywords
subject: Social media
  topic: keywords
subject: Fashion trends
  topic: keywords
creator: Yusuf Maulana
creator: Nisa Marsellida Lubis
creator: Rizky Wulan Ramadhani
creator: Sri Wahyuni
rights: Copyright (c) 2025 Yusuf Maulana, Nisa Marsellida Lubis, Rizky Wulan Ramadhani, Sri Wahyuni
date: 2025-06-10
publication date: 2025-06-10
starting page: 19
ending page: 29
doi: 10.22487/ejk.v12i1.1883

FRAMING ANALYSIS IN REPORTING THE RULING OF THE CONSTITUTIONAL COURT NUMBER 90PUU-XXI2023 IN MEDIA INDONESIA
type: item
description: Media Indonesia has an ideology that impacts the framing of reporting on the Constitutional Court decision Number 90/PUU-XXI/2023 regarding the age limit for presidential candidates and vice-presidential candidates on October 16, 2023. This research aims to determine the framing carried out by Media Indonesia in reporting the Constitutional Court decision Number 90/PUU-XXI/2023 with a framing analysis of the Pan and Kosicki model. Researchers analyzed news articles with “Putusan MK” from October 22 to November 2, 2023. This research shows that Media Indonesia emphasizes the impact of legal legitimacy. Based on the syntactic structure, the structure of the news begins with the object and problem and forms the event systematically. Based on the script structure, the reporting carried out by Media Indonesia contains elements of 5W+1H. Based on the thematic structure, Media Indonesia presents broad news themes regarding the Constitutional Court's decision and the nomination of Gibran Rakabuming as vice presidential candidate in the 2024 elections. Based on the rhetorical structure, Media Indonesia's discourse follows the facts and leads to the ethics of alleged violations. Media Indonesia's cover photo frame in the news does not use photos or images that corner one of the parties.
subject: Articles
  topic: section
subject: Framing Analysis of Zhongdang Pan and Gerald M. Kosicki
  topic: keywords
subject: Media Indonesia
  topic: keywords
subject: Constitutional Court Decision
  topic: keywords
creator: Rizky Wulan Ramadhani
creator: Bagus Dwi Bramantyo
creator: Pitoyo
rights: Copyright (c) 2024 Rizky Wulan Ramadhani, Bagus Dwi Bramantyo, Pitoyo
date: 2024-04-30
publication date: 2024-04-30
starting page: 114
ending page: 129
doi: 10.22487/ejk.v11i1.1221

Political Economy of Digital Media Commodification: Kid Influencers on YouTube
type: item
description: The political economy of media has evolved into a practice that spans various aspects of life. Digital media platforms serve as channels for economic powers to influence consumer behavior for profit maximization. This study examines how children become commodified as workers in the digital media culture industry through the phenomenon of Kid Influencers on YouTube. Using qualitative methods and a political economy perspective, this research analyzes the Ryan's World and Super Duper Ziyan YouTube channels. Data collection involved analyzing previous research on Kid Influencers and gathering information from popular children's YouTube channels. The results indicate that YouTube's ability to reach targeted audiences enables children to become objects of worker commodification, as monetization creates economic exchange value. This study reveals how capitalism infiltrates media, utilizing social platforms to expand business opportunities through content featuring children for child consumption.
subject: Articles
  topic: section
subject: Kid influencers
  topic: keywords
subject: Commodification
  topic: keywords
subject: Political economy
  topic: keywords
subject: Digital media
  topic: keywords
subject: YouTube
  topic: keywords
creator: Andrea Soegiarto
rights: Copyright (c) 2025 Andrea Soegiarto
date: 2025-04-23
publication date: 2025-04-23
starting page: 1
ending page: 18
doi: 10.22487/ejk.v12i1.1861

Fanatism and Fan War of Kpop Fans on Tiktok
type: item
description: Kpop fan groups are considered to have fanatical attitudes. Their fanaticism is shown through fandom war (fan war) which is interpreted as a dispute between two or more fan groups (fandoms). Fan wars are carried out through various social media including Tiktok. This study aims to determine the fanaticism and fan war of Kpop fans on Tiktok. This study uses a qualitative approach by interviewing five informants who carry out fan wars on Tiktok, namely PO, LY, NN, RF, and RK. The researcher also conducted observations and documentation. The data collected were then analyzed using Symbolic Interactionism Theory. The results of the study show that fan wars on Tiktok are carried out by writing comments or creating content with symbols that are mutually understood among members of the fan group. These symbols become the identity or "self" attached to a fan group. This identity becomes a source of pride as well as ridicule from other fan groups during fan wars. Fan groups on Tiktok are dominated by teenagers who are easily provoked. They do not re-check the truth of the information and end up spreading the content so that more and more people are involved in the fan war.
subject: Articles
  topic: section
subject: Fanaticism
  topic: keywords
subject: Fan war
  topic: keywords
subject: Kpop fan
  topic: keywords
subject: Symbolic interactionalism theory
  topic: keywords
subject: Tiktok
  topic: keywords
creator: Rahmitha Fitri Ariyani
creator: Rizky Wulan Ramadhani
creator: Widiastiana Vista Wijaya
creator: Cholidah Astri Pertiwi
rights: Copyright (c) 2024 Rahmitha Fitri Ariyani, Rizky Wulan Ramadhani, Widiastiana Vista Wijaya, Cholidah Astri Pertiwi
date: 2024-12-11
publication date: 2024-12-11
starting page: 333
ending page: 343
doi: 10.22487/ejk.v11i3.1535

The Effectiveness of Using the Telegram Application as a Viewing Media for Broadcasting Concentration Student
type: item
description: This study aims to determine the effectiveness of the telegram application as a medium for watching movies in meeting the needs and satisfaction of broadcasting concentration communication science students. By using the Uses and Gratification theory model. The research method used is descriptive quantitative with a questionnaire as a research instrument and data collection using the Simple Random Sampling technique. The population in this study were 116 Communication Science students with a broadcasting concentration who had been totaled from the class of 2019 and 2020. Data analysis in this study used quantitative descriptive data analysis. The results showed that as a medium for watching movies, the telegram application was effective in meeting the needs and satisfaction of broadcasting concentration communication science students with an average result of 2.88 which was calculated using the help of the SPSS version 26.0 statistical calculation application. The conclusion of this study is that the effectiveness of the telegram application of broadcasting concentration Communication Science students tends to be effective in meeting the needs and satisfaction as a medium for watching movies.
subject: Articles
  topic: section
subject: Effectiveness
  topic: keywords
subject: Telegram
  topic: keywords
subject: Movies
  topic: keywords
subject: Need
  topic: keywords
subject: Satisfaction
  topic: keywords
creator: Mohammad Iqbal Maharansyah Arya Reksa
creator: Dwi Rohma Wulandari
creator: Sumarni Zainuddin
rights: Copyright (c) 2024 Mohammad Iqbal Maharansyah Arya Reksa, Dwi Rohma Wulandari, Sumarni Zainuddin
date: 2024-12-11
publication date: 2024-12-11
starting page: 323
ending page: 332
doi: 10.22487/ejk.v11i3.1566

Semiotic Analysis of the Representation of Toxic Masculinity Issues in the Film “Seperti Dendam, Rindu Harus Dibayar Tuntas”
type: item
description: This article aims to describe the representation of toxic masculinity in the film "Seperti Dendam Harus Dibayar Tuntas". This research uses a descriptive qualitative approach and the technique of semiotics data analysis from the John Fiske model. There are three levels of encoding in this model: realities, level representation, and level ideology. The results show that the representation of toxic masculinity depicted by the main characters can be seen at the level of realities in the category of costume. The representation is also shown through medium shot, close-up, two-shot, and over-the-shoulder shot in level representation. Level ideology is shown by Ajo Kawir's high individualism, which includes a superiority complex, acting for personal interests, and a tough head. The toxic masculinity of the main characters is influenced by past trauma and the patriarchal society. Level realities of social coding are shown through costumes, speech patterns, and expressions. Level representation of social coding is shown through camera angles and lighting. Level ideology of social coding is shown through actions, dialogues, and characters.
subject: Articles
  topic: section
subject: Film
  topic: keywords
subject: Representation
  topic: keywords
subject: Semiotic Analysis
  topic: keywords
subject: Toxic Masculinity
  topic: keywords
creator: Bima Aditya Kusuma
creator: Aurelia Lintang Pramesti Hartono
creator: Ratna Setyarahajoe
rights: Copyright (c) 2024 Bima Aditya Kusuma, Aurelia Lintang Pramesti Hartono, Ratna Setyarahajoe
date: 2024-12-08
publication date: 2024-12-08
starting page: 313
ending page: 322
doi: 10.22487/ejk.v11i3.1376

Communication and Collaboration: Government, Non-Governmental Organisations, and Community in Plastic Waste Management
type: item
description: This research aims to determine environmental collaboration between the government, Non-Governmental Organizations (NGOs), and the community in reducing plastic waste in Makassar City. The research method used is a descriptive qualitative approach. Data was obtained through interviews, observation and documentation. The research results show that collaboration between the Makassar City Environmental Service (DLH), the Peduli Negeri Foundation (YPN), and the community has shown success in reducing plastic waste. Through educational campaigns, waste bank programs and supportive government policies, this collaboration has succeeded in increasing public awareness and participation in efforts to reduce plastic waste. Good coordination and synchronization between government, NGOs and the community is the key to the success of this collaboration. The government provides regulations, policies and infrastructure, while YPN focuses on education and outreach, and the community plays an active role in sorting waste and participating in recycling programs.
subject: Articles
  topic: section
subject: Collaboration
  topic: keywords
subject: Plastic waste
  topic: keywords
subject: Community participation
  topic: keywords
creator: Risan Agung Ade
creator: Andriansyah
rights: Copyright (c) 2024 Risan Agung Ade, Andriansyah
date: 2024-08-29
publication date: 2024-08-29
starting page: 242
ending page: 254
doi: 10.22487/ejk.v11i2.1484

The Role of Boyolali University Public Relations in Efforts to Increase Multinational Cooperation
type: item
description: UBY Public Relations has had an extraordinary role in improving the image and multinational cooperation at UBY in the last 3 years. The aim of this research is to describe the role of UBY Public Relations in efforts to increase multinational cooperation. This research was studied using the Excellent Public Relations theory by Grunig. Data collection techniques were carried out using in depht interview, observation, and documentation. The research result show that: a) Public Relations is involved in all activities related to cooperation; b) Public Relations uses social media to disseminate information; c) Public Relations as a center for information related to cooperation; d) Public Relations empowers its team through jobdesk division; e) Public Relations acts as a communicator; f) Public Relations carries out two-way communication; g) Public Relations provides internal opportunities to provide criticism and input regarding Public Relations performance; h) Public Relations prevents acts of discrimination within the institution.
subject: Articles
  topic: section
subject: Role of Public Relations
  topic: keywords
subject: Cooperation
  topic: keywords
subject: Communication
  topic: keywords
creator: Silvina Nur Anisa
creator: Sri Hartini
creator: Topan Setiawan
rights: Copyright (c) 2024 Silvina Nur Anisa, Sri Hartini Dede, Topan Setiawan
date: 2024-08-28
publication date: 2024-08-28
starting page: 205
ending page: 224
doi: 10.22487/ejk.v11i2.1462

The Contribution of the Penta Helix Model in the Dissemination of Information on Melung Tourism Village, Banyumas Regency
type: item
description: The dissemination of information is crucial for the development of Melung Tourism Village. The current information regarding attractions, facilities, and services in Melung Tourism Village has not effectively reached the broader community. The Penta helix model represents the stakeholders responsible for this dissemination process. The Penta helix components in this study include the Government, Businesses, the Community, Academia, and the Media. This study aims to explore the contributions of these stakeholders to the information dissemination process in Melung Tourism Village. A qualitative research approach was adopted, utilizing Robert Edward Freeman's stakeholder theory to analyze the contributions of the Penta helix elements. Additionally, the interactional communication model was employed to identify the challenges faced by the Penta helix stakeholders in disseminating information about Melung Tourism Village. The findings indicate that the contributions of the Penta helix in disseminating information about Melung Tourism Village remain suboptimal, primarily due to challenges such as a lack of skilled human resources, unclear task distribution, and insufficient content updates.
subject: Articles
  topic: section
subject: Stakeholder
  topic: keywords
subject: Tourism village
  topic: keywords
subject: Information dissemination
  topic: keywords
creator: Bunga Asriandhini
creator: Annisa Try Lestari
creator: Prita Suci Nurcandrani
creator: Rida Purnama Sari
creator: King Anugrah Wiguna
rights: Copyright (c) 2024 Bunga Asriandhini, Annisa Try Lestari, Prita Suci Nurcandrani, Rida Purnama Sari, King Anugrah Wiguna
date: 2024-12-27
publication date: 2024-12-27
starting page: 392
ending page: 405
doi: 10.22487/ejk.v11i3.1531

The Influence of Identity Politics in Social Media in the Midst of Election Implementation
type: item
description: The use of identity politics is still often found in the realm of social media, which will negatively affect the social conditions of society, especially the millennial generation. So that the election process in 2024 will not take place democratically. Identity politics is a manifestation of the wrong political marketing activity. Problems that are often present in the middle of elections are violence/discrimination against the background of social disintegration due to identity politics. The purpose of this study is that the consequences of exploiting identity politics through social media, such as religious sentiments, primordialism, fanaticism, superior attitudes, and others can be prevented/anticipated. The method used in this study is descriptive empirical analysis with a knowledge approach. The technique of collecting data in writing this paper is the literature review method. Qualitative data analysis techniques.
subject: Articles
  topic: section
subject: Identity politics
  topic: keywords
subject: Social media
  topic: keywords
subject: Millennial generation
  topic: keywords
subject: General election
  topic: keywords
creator: Ni Luh Fransisca Putri Maeda
rights: Copyright (c) 2024 Ni Luh Fransisca Putri Maeda
date: 2024-12-22
publication date: 2024-12-22
starting page: 383
ending page: 391
doi: 10.22487/ejk.v11i3.1150

Political Influencers and Public Opinion Driving on the Fufufafa Issue on Social Media X
type: item
description: The Fufufafa issue became a trending topic on social media X in early September. This issue began with the discovery of a Kaskus account that allegedly belonged to the Vice President of Indonesia, Gibran Rakabuming Raka. Fufufafa went viral because the account made rude insults to President Prabowo Subianto. Political influencers also expressed their opinions on this case through X. Therefore, the author focuses on finding out how political influencers through social media X lead public opinion regarding Fufufafa. Robert N. Entman's framing analysis method will be used by emphasizing the definition of the problem, the cause of the problem, making capital decisions, and recommending certain solutions. The influencers chosen are @Dennysiregar7 and @yusuf_dumdum, who are considered vocal about this issue. This paper finds that there are efforts to lead public opinion on the Fufufafa issue. The X account has been used as a tool to promote a point of view or lead public opinion regarding an issue according to what they believe.
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: X
  topic: keywords
subject: Political influencer
  topic: keywords
subject: Public opinion
  topic: keywords
subject: Fufufafa
  topic: keywords
creator: Rufki Ade Vinanda
creator: Raden Arditya Mutwara Lokita
rights: Copyright (c) 2024 Rufki Ade Vinanda, Raden Arditya Mutwara Lokita
date: 2024-12-22
publication date: 2024-12-22
starting page: 366
ending page: 382
doi: 10.22487/ejk.v11i3.1599

The Influence of "Desak Anies", Political Branding and Anies' Credibility on the Interest of Jakarta Residents to Vote
type: item
description: This study aims to analyze the influence of exposure to the YouTube show "Desak Anies", political branding, and the credibility of Anies Baswedan on the interest in voting for DKI Jakarta residents. The results of the study show that the variables of exposure to impressions, political branding, and the credibility of Anies Baswedan, significantly affect the interest in voting for DKI Jakarta residents. In the political branding variable, the "positioning" indicator shows the public's interest in Anies' distinctive personal branding which in the "Desak Anies" program creates direct interaction. The highest indicator of the credibility variable "attractiveness" shows that Anies has a high personal appeal in increasing people's interest in voting. The results of the study emphasize the importance of appropriate communication programs in political campaigns to build voter interest.
subject: Articles
  topic: section
subject: Exposure to YouTube Show
  topic: keywords
subject: Political Branding
  topic: keywords
subject: Credibility
  topic: keywords
subject: Desak Anies
  topic: keywords
creator: Choyrull Ariefin
creator: Herna
rights: Copyright (c) 2024 Choyrull Ariefin, Herna
date: 2024-12-16
publication date: 2024-12-16
starting page: 355
ending page: 365
doi: 10.22487/ejk.v11i3.1570

Communication Barriers in Marketing Efforts of Biofloc Cultivation Results in Lero Tatari Village
type: item
description: The results of research on communication barriers in marketing efforts for biofloc cultivation results in Lero Tatari Village, which can be seen from several types of obstacles, have not gone well. Technical obstacles, namely communication equipment in the form of cellphones, are affected by poor networks so that the message sent is different from the message received, and the marketing distance is quite far, changing the quality of the fish so that the agreed message changes. Semantic barriers are influenced by language differences that are poorly understood when marketing results, thereby hampering communication during the marketing process. Behavioral barriers where the communicator's behavior does not respond to the message conveyed by the communicant so that communication experiences obstacles during marketing and the attitude of the communicator who cannot control his emotions during the marketing process, namely the delivery of cultivated products far enough, resulting in a decrease in the quality of the fish resulting in misunderstandings with consumers which results in obstacles. communication.
subject: Articles
  topic: section
subject: Technical barriers
  topic: keywords
subject: Semantic barriers
  topic: keywords
subject: Behavioral barriers
  topic: keywords
subject: Communication barriers
  topic: keywords
subject: Marketing communication
  topic: keywords
creator: Muhammad Isa Yusaputra
creator: Citra Antasari
creator: Nur Haidar
creator: Resky Fitrasari
rights: Copyright (c) 2024 Muhammad Isa Yusaputra, Nur Haidar, Citra Antasari, Resky Fitrasari
date: 2024-12-14
publication date: 2024-12-14
starting page: 344
ending page: 354
doi: 10.22487/ejk.v11i3.1582

Literature Review: Big Data and Artificial Intelligence Application for the Development of Education and Business
type: item
description: Big Data and AI (Artificial Intelligence) are the results of technological developments that can be enjoyed today. Big Data and AI are very helpful in the development of education and the business world. The purpose of this paper is to look at and analyze related literature studies on the application of Big Data and AI Communication in the field of education and the business world. This writing uses the literature review method from the Google Scholar online database. Four international journals related to Big Data and AI have been curated. The results of the journal literature review that have been analyzed show that Big Data and AI are closely related and help in the development of the education field and the business world such as making advertisements, post Covid-1 interactive learning, and can analyze important issues to create business value through Big Data analysis. So that the application and integration of Big Data and AI is a great opportunity to increase efficiency and effectiveness in various fields, especially in education and the business world.
subject: Articles
  topic: section
subject: Literature review
  topic: keywords
subject: Big data
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Education
  topic: keywords
subject: Business world
  topic: keywords
creator: Shilvy Andini Sunarto
creator: Citra Puspa Maulidina
creator: Widiastiana Vista Wijaya
rights: Copyright (c) 2024 Shilvy Andini Sunarto
date: 2024-12-08
publication date: 2024-12-08
starting page: 300
ending page: 312
doi: 10.22487/ejk.v11i3.1366

Reality and Virality: Dynamics and Issues in The New Media Era in Indonesia
type: item
description: The reality of society in new media today is very depend on user-generated content. A qualitative approach and the literature review method were used in this study, which aims to provide an in-depth description of the dynamics and issues related to reality and virality that are developing in Indonesian society as current users of new media. The results of this study indicate that the presence of algorithms and features in new media allows information and content generated by users to be used quickly and become a topic of conversation with other users. Virality and reality in social life can be seen by the presence of the infodemic during the COVID-19 pandemic, its application to digital marketing concepts, and shaping the image and identity of each individual on social media. Apart from that, this phenomenon can also be linked to political dynamics in Indonesia which is marked by the presence of buzzers, campaigns in the digital space, and the process of voicing the aspirations of the people to policy makers.
subject: Articles
  topic: section
subject: Information
  topic: keywords
subject: New Media
  topic: keywords
subject: Reality
  topic: keywords
subject: Virality
  topic: keywords
creator: Herman Purba
creator: Edo Rinaldo
rights: Copyright (c) 2024 Herman Purba, Edo Rinaldo
date: 2024-12-08
publication date: 2024-12-08
starting page: 283
ending page: 299
doi: 10.22487/ejk.v11i3.1213

The Meaning of Nonverbal Communication of Momasoro Traditional Ceremony in Ogoansam Village of Palasa, Parigi Moutong
type: item
description: Momasoro is a boat release, a ritual of the Lauje tribe that is carried out at the end of each year as a form of gratitude to the Creator who provides fertility for the crops and life for plants and animals. Momasoro is a means of treatment that is believed by the Lauje tribe. The results of the study indicate that the meaning of the nonverbal message contained in the Momasoro traditional ceremony procession of the Lauje Tribe is based on several aspects. Kinesics are seen from the movements and facial expressions of officers in the Momasoro traditional ceremony procession during the process of circling the boat while mogumbuy and when dancing Meaju to deliver the boat on the beach. Paralinguistics are seen from the mongganoy process (reading prayers using rhythm) accompanied by sinta, gong and dotolan musical instruments performed by one of the traditional elders in Ogoansam Village. Artifacts are seen from the equipment that has been provided by the traditional elders and the Lauje Tribe community in Palasa District.
subject: Articles
  topic: section
subject: Nonverbal meaning
  topic: keywords
subject: Momasoro
  topic: keywords
subject: Traditional ceremony
  topic: keywords
creator: Hanifa
rights: Copyright (c) 2024 Hanifa
date: 2024-09-16
publication date: 2024-09-16
starting page: 268
ending page: 282
doi: 10.22487/ejk.v11i2.1184

Strengthening The Identity and Attractiveness of Bukit Waruwangi Tourism Through Mascot Design & Merchandise Logo
type: item
description: Tourism is one of the economic sectors that has great potential in increasing regional and national income. Bukit Waruwangi tourist attraction located in Serang Regency, Banten Province has great potential to attract both domestic and foreign tourists who contribute directly to the economy through various sectors such as accommodation, transportation, and culinary. Therefore, in the increasingly fierce competition in the tourism industry, an effective marketing strategy is needed to increase the attractiveness and visibility of a tourist attraction, through designing a mascot visual design as a strengthening identity that can be applied to various merchandise.
subject: Articles
  topic: section
subject: Design
  topic: keywords
subject: Logo
  topic: keywords
subject: Mascots
  topic: keywords
subject: Tourism
  topic: keywords
subject: Bukit Waruwangi
  topic: keywords
creator: Sulthan Hafizh
creator: Rangga Galura Gumelar
rights: Copyright (c) 2024 Sulthan Hafizh, Rangga Galura Gumelar
date: 2024-09-16
publication date: 2024-09-16
starting page: 255
ending page: 267
doi: 10.22487/ejk.v11i2.1442

The Existence of Korean Music Industry (K-pop) on Changes in Communication Style and Consumptive Behavior of K-Popers in Surabaya
type: item
description: The K-pop phenomenon has become one of the major forces in the global music industry. Not only trending in South Korea, K-pop has taken the international stage with a large and diverse fan base around the world. However, the appeal of K-pop is not only limited to the music aspect; this phenomenon also affects various aspects of teenagers' lives, including their communication style and consumptive behavior. This study aims to determine the communication style and consumptive behavior of fashion innovation kpopers in Surabaya. This research uses a qualitative approach by spreading google forms on social media, such as WhatsApp, Instagram, and Twitter. The results of this study show that the existence of K-Pop has changed communication patterns between fans and expanded interactions through social media. In addition, the K-Pop industry also encourages consumptive behavior among fans with increased interest in Korean pop culture merchandise (fashion).
subject: Articles
  topic: section
subject: K-Pop
  topic: keywords
subject: Communication style
  topic: keywords
subject: Fashion
  topic: keywords
subject: Consumptive behaviour
  topic: keywords
creator: Qonitatul Mustafidha Rohima
creator: Devi Nur Aini
creator: Ratna Setyarahajoe
rights: Copyright (c) 2024 Qonitatul Mustafidha Rohima , Devi Nur Aini, Ratna Setyarahajoe
date: 2024-08-28
publication date: 2024-08-28
starting page: 225
ending page: 241
doi: 10.22487/ejk.v11i2.1375

Establish Closeness Through The Tinder App
type: item
description: This research aims to analyze the role of the Tinder application in forming social closeness and intimacy among students, using the Social Information Processing (SIP) theoretical framework. The method used is literature study, which involves critical analysis of scientific articles, journals, and other relevant library sources. The research results show that Tinder users utilize app features such as profiles, bios, and messaging systems to build initial impressions, reduce uncertainty, and gradually reveal more personal and emotional information. This process is in line with SIP principles, where text-based communication can facilitate the formation of social closeness comparable to offline interactions, although it takes longer. Furthermore, it was found that relationships formed through Tinder follow development stages similar to offline relationships: orientation, affective exploration, affective exchange, and stability. This research confirms that Tinder, although limited to text-based communication, can facilitate the formation of meaningful social closeness and intimacy among students and expand the application of SIP theory in the context of modern communication technology.
subject: Articles
  topic: section
subject: Tinder App
  topic: keywords
subject: Social closeness
  topic: keywords
subject: Social Information Processing
  topic: keywords
creator: Aqilatul Munawaroh Khoiriyah
creator: Harjun
creator: Afita Nur Hayati
rights: Copyright (c) 2024 Aqilatul Munawaroh Khoiriyah, Harjun, Afita Nur Hayati
date: 2024-08-28
publication date: 2024-08-28
starting page: 190
ending page: 204
doi: 10.22487/ejk.v11i2.1388

The Impact of Social Media Twitter Account @FiersaBesari on Teenagers Communication Style
type: item
description: The use of social media, specifically Twitter, has a significant impact on teenagers' lives and their communication styles. Teenagers often use Twitter as a platform to share information, photos, videos, tweets, and engage with others through comments and likes. The @FiersaBesari Twitter account is an influential account that shares a variety of content including upset and encouraging quotes, jokes, poetry, and response to current problems. The account is popular among teenagers due to its unique and expressive language style. The research conducted on this topic used descriptive qualitative methods, which involved describing and analyzing the social activities, attitudes, beliefs, perceptions, and thoughts of individuals and groups. The study found that Twitter is widely used by teenagers as a source of the latest information that is easily accessible to anyone. Moreover, the communication style of the @FiersaBesari account is interactive, and it has influenced teenagers to comment using a poetic language style that aligns with Fiersa's unique writing style.
subject: Articles
  topic: section
subject: Communication style
  topic: keywords
subject: Teenager
  topic: keywords
subject: Twitter
  topic: keywords
subject: Fiersa Bersari
  topic: keywords
creator: Adis Dwi Inkasari
creator: Fitri Rahmatillah Widodo
creator: Ratna Setyarahajoe
rights: Copyright (c) 2024 Adis Dwi Inkasari, Fitri Rahmatillah Widodo, Ratna Setyarahajoe
date: 2024-08-28
publication date: 2024-08-28
starting page: 172
ending page: 189
doi: 10.22487/ejk.v11i2.1377

Analysis of Prabowo Subianto Personal Branding Through The Gerindra Party TikTok Social Media
type: item
description: The phenomenon of personal branding is increasingly evident on social media, with TikTok emerging as one of the most popular digital platforms for this purpose. Its extensive user base enables individuals to reach a wide audience through visual and audiovisual content, fostering interaction with followers. Prabowo Subianto, the Minister of Defense and a potential candidate for the 2024 Presidential Election, is one political figure utilizing TikTok to build personal branding. This study aims to describe Prabowo Subianto's personal branding through the @partaigerindra TikTok account. Employing qualitative descriptive research methods, the study delves deeply into data to provide insights into Prabowo Subianto's personal branding phenomenon on TikTok. Findings reveal that Prabowo's personal branding incorporates the eight laws proposed by Montoya and Vandehey. His efforts have generated a positive perception, evident through netizens' comments on Gerindra Party's posts. The strength of Prabowo's personal branding on TikTok serves as a competitive advantage for the 2024 Election.
subject: Articles
  topic: section
subject: Prabowo Subianto
  topic: keywords
subject: TikTok
  topic: keywords
subject: Personal branding
  topic: keywords
creator: Arasyida Novitasari
creator: Angeline
creator: Anita Dwi Septiani
creator: Jason Nick Stanley
creator: Silvia Claretta Susanto
creator: Pierre Mauritz Sundah
rights: Copyright (c) 2024 Arasyida Novitasari, Angeline, Anita Dwi Septiani, Jason Nick Stanley, Silvia Claretta Susanto, Pierre Mauritz Sundah
date: 2024-08-01
publication date: 2024-08-01
starting page: 130
ending page: 144
doi: 10.22487/ejk.v11i2.1234

The Use of Beauty Key Opinion Leaders to Build brand awareness of Indonesian Beauty Products
type: item
description: Key Opinion Leader s are individuals who have great influence in a particular industry or community, especially in the context of marketing and promotions. The aim of this research is to analyze marketing communication strategies in building brand awareness of local Indonesian beauty products. The method used is qualitative descriptive research with an interactive analysis technique approach in analyzing data. Data collection was carried out by interviews, observations and documentation studies. The research results show that the marketing communication strategy combines several existing strategies, namely KOL selection strategy, creative content creation, unboxing content with PR packages, and hard selling content.
subject: Articles
  topic: section
subject: Key Opinion Leaders
  topic: keywords
subject: Strategy
  topic: keywords
subject: Marketing communication
  topic: keywords
subject: Beauty product
  topic: keywords
subject: Branding
  topic: keywords
creator: Silvia Nevane Paramasari
rights: Copyright (c) 2024 Silvia Nevane Paramasari
date: 2024-08-22
publication date: 2024-08-22
starting page: 161
ending page: 171
doi: 10.22487/ejk.v11i2.1359

Self-Adaptation of Prisoners in Women’s Correctional Institution Class IIA Sungguminasa
type: item
description: This research aims to describe the self-adaptation of inmates at the Sungguminasa Class IIA Women's Correctional Institution which can be achieved by fulfilling basic needs. This type of research is descriptive qualitative and uses observation, interviews and documentation of inmates as research informants consisting of backgrounds on different criminal cases, sentences and time spent serving their sentences. The research results show that self-adaptation efforts are achieved by fulfilling basic needs which include fulfilling physiological, psychological and social needs. Furthermore, self-adaptation is achieved by implementing habits and skills that can and encourage them to gain self-confidence in arranging a new life. Furthermore, self-introduction efforts by recognizing and knowing each other's weaknesses and strengths as well as self-adaptation are achieved by self-acceptance by accepting themselves as prisoners free from shame and worry about other people's views of them.
subject: Articles
  topic: section
subject: Self-adaptation
  topic: keywords
subject: Self-acceptance
  topic: keywords
subject: Women
  topic: keywords
subject: Inmates
  topic: keywords
creator: Andini Andini
creator: Tuti Bahfiarti
creator: Sudirman Karnay
rights: Copyright (c) 2024 Andini Andini, Tuti Bahfiarti, Sudirman Karnay
date: 2024-08-22
publication date: 2024-08-22
starting page: 145
ending page: 160
doi: 10.22487/ejk.v11i2.1233

KOMUNIKASI ANTARPRIBADI GURU TERHADAP SISWA BERKEBUTUHAN KHUSUS DALAM MEMBENTUK KEPERCAYAAN DIRI SISWA DI SEKOLAH LUAR BIASA NEGERI (SLBN) DESA SANSARINO KABUPATEN TOJO UNA-UNA
type: item
description: State Extraordinary School (SLBN) Sansarino Village, Tojo Una-Una Regencyis a Special School which is devoted to children with special needs to develop knowledge and ways to socialize with others so that they can better understand self-confident. Students with special needs are also students who need special attention because they need guidance and education in living their lives. The need for inclusion, the need for control and the need for affection shown by the teacher to students greatly helps the teacher's teaching and learning process. Interpersonal communication at the SLBN of Sansarino Village, verbally and non-verbally, was carried out well and the teachers also made efforts to increase self-confidence in Children with Special Needs. Such as efforts to present a comfortable and fun teaching and learning process for students, provide motivation to students, increase the competitive spirit among students, not discriminate against weak children, provide training to students to increase self-confidence. Students are able to control their behavior well in daily life, can adapt and interact, have a sense of mutual concern, a sense of social solidarity, tolerance for each other so that there is no sense of being left out. Because they have a sense of mutual need, kinship and respect for one another.
subject: Articles
  topic: section
subject: Interpersonal Communication
  topic: keywords
subject: Special Needs
  topic: keywords
subject: Confidence
  topic: keywords
creator: Fitriani Puspa Ningsih
creator: Fadhliah
creator: Nur Santi M. Mohamad
rights: Copyright (c) 2022 KINESIK
date: 2022-08-24
publication date: 2022-08-24
starting page: 216
ending page: 225
doi: 10.22487/ejk.v9i2.286