The Effects of Market Orientation and Innovation on Marketing Performance: A Survey of 5 SMEs in the Creative Industry Sector in Makassar City. JPAG [Internet]. 2 September 2023 [dikutip 4 Oktober 2025];5(2):274-9. Tersedia pada: https://jurnal.fisip.untad.ac.id/index.php/JPAG/article/view/986