Nurkaidah, T. Abduh, and H. Remmang. “The Effects of Market Orientation and Innovation on Marketing Performance: A Survey of 5 SMEs in the Creative Industry Sector in Makassar City”. Journal of Public Administration and Government, Vol. 5, no. 2, Sept. 2023, pp. 274-9, doi:10.22487/jpag.v5i2.986.